How much can we earn from youtube: Making money through YouTube was once considered a pipe dream but today it is a serious revenue stream for many content creators. Over the past few years the amount of money that YouTubers have been able to earn has grown tremendously. While making a full-time living through YouTube alone is still challenging the platform offers various monetization options that allow creators to supplement their income or even transition YouTube into a career.
This article will explain how YouTube income works explore how creators can earn revenue and estimate based on current earning trends and forecast channel growth how much money top YouTubers may generate in 2024.
What Is YouTube Earnings And Why?
YouTube’s ad revenue sharing program is one of the primary ways creators monetize their channels and earn income from the videos they upload. Through YouTube’s Partner Program (YPP), creators who meet the eligibility requirements gain access to place video advertisements on their content automatically. These ads come in different formats, like banner overlays and pre-roll ads that appear before, during, or after the video playback.
YouTube shares 55% of the total revenue generated from these ads with the creator. The more views average view duration and engaged audience a video gets the more money it typically earns through advertising. However, ad rates also depend on the niche and demographics of a channel’s viewers.
Understanding how YouTube Partnership ads work and focusing efforts on optimizing monetization factors is important because ad revenue often forms the largest portion of earnings for many YouTubers. Mastering YouTube’s ad systems can dramatically increase the money earned from every new subscriber and view.
How Much Does YouTube Pay in India?
Depending on several variables including the audience the type of material and the number of ad viewers YouTube typically pays Indian artists between INR 50 and INR 200 for every 1000 views. These figures however, can differ significantly based on your audience’s region and niche.
YouTube Monetization Factors That Impact Earnings
- CPM (Cost Per Mille): The average amount advertisers pay YouTube per 1000 channel views. Higher CPM niches like gaming have the potential to earn creators more money per view than channels in lower-paying categories.
- Audience Location: Ad rates are influenced by viewers’ geographical locations. Developed markets usually have higher CPMs for creators so targeting certain regions can boost video earnings over time.
- Niche/Content Type: Not all verticals are created equal. Topics like gaming tech and lifestyle tend to attract higher-paying interactive and direct-response ads than kids’ or education channels.
- Engagement: Subscribers who watch videos fully and interact through likes shares and comments signal more value to advertisers resulting in greater revenue per view over channels with disengaged or binge-watching viewers.
- Ad Formats: Different ad types such as banner overlay pre-roll and mid-roll provide varying potential earnings. Longer unskippable formats are more lucrative for creators if they fit the content/audience well.
How Does YouTube Payment Structure Work in India?
YouTube’s payment structure in India works through a revenue-sharing program between YouTube and its creators the YouTube Partner Program (YPP). To become eligible to earn money from their videos in India and enroll in this program creators must cross two important thresholds.
They must have a minimum of 1000 subscribers on their YouTube channel, which shows that they have a sizable dedicated audience following their content. Their videos should have received at least 4000 valid public watch hours within the last 12 months. Only after surpassing these eligibility criteria of subscribers and watch time is a YouTube channel accepted into the YPP.
Once enrolled YouTube doesn’t directly pay creators for every view their videos receive. Instead, it monetizes the channel by displaying advertisements in video formats like banner overlays and pre-roll ads. YouTube then shares approximately 55% of the revenue earned from these ads with the eligible creator. To remain in the YPP and continue earning money creators must follow all of YouTube’s terms community guidelines and monetization policies.
Ways to Earn From Different Ways You Can Earn?
Here are the different ways creators can earn on YouTube:
- Ad Revenue: Revenue is generated from ads on YouTube placed throughout videos. This remains the primary income source for most.
- Channel Memberships: A paid monthly subscription service where viewers directly support creators for perks. Members generate steady residual income.
- Super Chats & Super Stickers: Fans use these interactive tools to send money during live streams and YouTube shares the revenue.
- YouTube Premium: Creators get paid when viewers watch their content without ads by paying for the Premium subscription service.
- Merchandise Sales: Branded clothing accessories and other physical products marketed to loyal subscribers provide additional revenue streams beyond YouTube ads.
- Sponsorships and Brand Deals: Strategic endorsements or integrations with appropriate sponsors lead to direct cash payments separate from the YouTube ad system.
- Affiliate Marketing: Signing up for promotional affiliate programs allows creators to earn small commissions whenever viewers buy related products through their referral links.
How Much Does YouTube Pay Per View in India?
YouTube pays creators based on the number of views their videos get. While the rates can vary depending on factors like the genre of content and geography here is an estimated range of earnings in India for different view counts:
For videos with 1000 views creators can expect to earn between Rs. 50 to Rs. 200. At the lower end of 10000 views earnings are around Rs. 500 while they may reach Rs. 2000 at the higher end. Content that crosses the 100000 view mark can generate Rs. 5000 to Rs. 20000. Popular videos with 1000000 views will likely earn the creator between Rs. 50000 and Rs. 200000. Truly viral videos racking up 1500000+ views have been estimated to pay out anywhere from Rs. 150000 up to Rs. 600000.
It’s important to note that YouTube pays creators via the AdSense program on a threshold-based system. Payments are processed monthly once the earnings from ads surpass the payment threshold which varies by country. Factors like the CPM rates types of ads running and their performance also impact the eventual earnings. However, on average this range provides a sense of how YouTube views translate to estimated revenue for Indian creators.
Case Studies: Real Earnings from Indian YouTubers
1. Small Channel (1,00,000 subscribers)
A small Indian YouTuber named Naman runs a channel focused on gaming. With around 100,000 subscribers, he earns between Rs.15,000 and Rs.30,000 per month from ads shown on his videos. He also occasionally makes extra income from sponsors for product reviews or promotions. Though the earnings may seem modest, Naman is proud of building his channel as a side hobby over two years of consistent uploads.
2. Mid-sized channel (5,00,000 subscribers)
Nikhil has a popular comedy and commentary channel that crossed 500,000 subscribers last year. Through optimal optimization of video metadata and promotions, he generates around Rs.50,000 to Rs.1 lakh each month. Leveraging new features, paid subscribers, and Super Chat donations during live streams contributed 20-30% extra to his revenues. Nikhil feels more validated as he can now focus on YouTube as his full-time career.
3. Big Channel (1 million subscribers)
One of India’s top tech reviewers, Akshay’s channel surpassed 1 million subscribers in 2020. Given the scale and popularity of his in-depth device reviews and comparisons, he earns an estimated Rs.2 lakhs to Rs.5 lakhs or more each month from advertised videos. Significant brand partnerships, sponsored or affiliate content, merchandise and other business diversifications have helped maximize this seven-figure channel’s revenue potential. Consistent performance has allowed Akshay to become a prominent digital influencer.
Strategies to Increase YouTube Earnings in India
Here are some effective strategies for increasing YouTube earnings in India:
Optimize Content for Engagement and Watch Time
Creators can break down long-form content into shorter snackable videos. They should end each video with a cliffhanger to encourage binge-watching. Engaging titles thumbnails and calls to action help increase average view duration and watch time per viewer.
Diversify Revenue Streams
While ads remain the primary source diversifying revenues minimizes risk. Monetization options include affiliate marketing sponsored content service-based offerings etc. Live streaming and Super Chats present new avenues for income.
Leverage YouTube SEO
Optimizing metadata like titles descriptions and tags helps videos rank higher and reach wider audiences. Consistent uploads in a specific genre help the channel register as an authority. Internal links between videos and end screens/cards boost watch time.
Collaborate with Other Creators
Cross-promotions and collaborative videos expand a channel’s community and discovery. Collaboration combines complementary audiences and expertise, leading to memorable and share-worthy videos. It also fosters a peer support system among creators.
How to Getting Paid by YouTube in India
1. Set Up Google AdSense
YouTube earnings are processed via Google AdSense. Creators must set up an AdSense account and link it to their YouTube channel. To receive payments they must provide tax and bank details.
2. Reach the Payment Threshold
YouTube only issues payments once monthly ad earnings exceed the payment threshold which in India is ₹2500. Creators should aim for conversations and maximize watch time to speed up reaching this threshold every month.
3. Choose Your Payment Method
AdSense offers multiple payment options such as bank transfers Payoneer PayPal etc. for creators in India. Bank transfers have no fees while others have a minimal fee deducted.
4. Payment Timeline
If the threshold is achieved by the 15th payment is issued within 45 days (around the end of the next month). The past month’s earnings after the 15th may take an additional month.
5. Dealing with Payment Issues
Creators must keep payment accounts/details updated. In case of issues AdSense provides options to contact its support team to resolve problems related to non-payment or rejected payments.
6. Keep Track of Your Earnings
The AdSense account regularly updates earnings and payments. Creators are advised to reconcile this with their video analytics to ensure proper credit. Monthly tracking helps resolve discrepancies as early as possible.
Conclusion
Making a lucrative career out of YouTube is far from guaranteed but this analysis of current income trends illustrates impressive potential. Diligent creators targeting lucrative niches and developing engaged audiences can reasonably expect to earn anywhere from $30000 to several million dollars annually through YouTube by 2024.
As platforms like YouTube mature so does the internet’s viability as a venue for aspiring artists educators and entertainers to turn passions into professions. With hard work, uniqueness and business acumen YouTubers seem positioned over the coming years to achieve creative success through new media that was inconceivable just a decade ago.
