Social Media Site Apps: India is one of the biggest markets for social media sites with millions of active users who cut across various groups. Internet penetration affordable smartphones and competitive data prices have catalyzed the mushroom growth of social media apps. These serve different needs such as interaction between loved ones, advertisement of businesses, and staying updated. In this blog, we’ll explore the top 20 social media apps in India for 2025, highlighting their features, popularity, and what sets them apart.
Top 20 Best Social Media Site Apps Edition 2025
1. WhatsApp
WhatsApp is India’s most used messaging app, offering instant messaging, voice and video calls, and all possible ways of file sharing. Features like WhatsApp Business empower small and large businesses to communicate well. End-to-end encryption ensures privacy and multi-lingual support caters to a diversified population in India.
Group chats, broadcast messages, and Status updates complete the bouquet of this excellent communication solution. Its simplicity and suitability for personal and professional needs have solidified its position as a household name in India.
Userbase: Over 535 million users in India
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2. Facebook
Facebook remains India’s prime social networking destination, linking millions of users daily. It offers News Feed, Marketplace, Groups, and Live Streaming features. It is a comprehensive digital experience that businesses use to target customers while users enjoy sharing moments and community experiences. This multilingual interface and constant innovations mean it remains relevant. From getting updated on current events to finding local businesses, Facebook continues to connect people and interests around India.
Userbase: Approximately 320 million users in India,
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3. Instagram
The reason Instagram is so incredibly popular among India’s youth is largely due to its visual appeal. Features like Stories, Reels, and Direct Messaging qualify it as the best photo, video, and creative content-sharing platform. While TikTok was banned, Reels became an alternative for short videos. Instagram further supports influencing businesses through Shopping and promotional tools. Its user-friendly design, vibrant community, and focus on aesthetics ensure popularity among creators and audiences alike.
Userbase: Around 230 million users
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4. YouTube
YouTube is one of the leaders in video sharing, containing diverse content such as music, education, entertainment, and more. It is one of the go-to platforms that compete with short-video space, and it covers tutorials and regional content meant for India’s diverse audience. Channels for news, ed-tech sites, and various influencers thrive on this platform. It’s essential for creators because of its algorithms and monetization capabilities, which offer an indispensable opportunity for viewers across India.
Userbase: Over 460 million monthly active users
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5. Twitter/X
With its recent rebranding to X, Twitter has become India’s premier platform for real-time updates and public discourse. The users are always involved with trending topics, Spaces, and opinion polls, which is the best for live updates and discussions.
Many politicians, celebrities, and brands use X services to reach their audience. Community notes and hashtags on X facilitate openness and engagement. Despite being niche-specific, it still greatly influences opinion-making and open discussions across India.
Userbase: Roughly 28 million users in India
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6. Telegram
Being a privacy-friendly and versatile platform, Telegram allows for large group chats, Channels for broadcasting messages, and unlimited cloud storage. Its unique features of secret chats and bots are highly promising for tech-savvy people. Businesses, educators, and communities depend on it to share resources and host discussions. It has delivered the ease of being ad-free, lightning-fast performance, and support for large-scale interactions, as it is quite a desirable alternative to other messaging apps in India.
Userbase: Estimated at 180 million users
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7. Snapchat
Snapchat mainly attracts the Indian audience, which is the Gen Z age group. Features like Stories, AR-powered filters, and Snap Streaks make it engaging and fun. Snap Map adds a geographical element to allow for exploring places and connecting. Its creative tools and approach towards privacy make this platform a special space for casual sharing. Over the years, the innovation and trendsetting features have helped Snapchat maintain a loyal user base in India.
Userbase: Around 33 million users
8. ShareChat
ShareChat is a homegrown Indian social media app that focuses on content in regional and vernacular languages. Over 15 Indian languages are supported, thus serving the non-English speaking populace. Its features include chatrooms, video sharing, and status updates related to India’s culture and interests. ShareChat encourages content localization and acts as a space for community interactions. Its ability to connect through language and culture has made ShareChat better situated in the Indian market.
Userbase: Over 180 million users
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9. Moj
Moj emerged as a strong contender in the short-video app space post-TikTok. It offers creative tools, AR effects, and support in multiple languages to cater better to Indian users. It encourages regional content creation and inspires a very vibrant community of creators. Features such as live streaming and trending challenges enhance the app’s engagement. Moj’s user-friendly interface and focus on relatable, local content make it an entertainment and self-expression favorite across India.
Userbase: Approximately 160 million users
10. Josh
Josh is also one of the popular short video platforms catering to the diverse population of India. The app focuses on regional content, viral challenges, and creative expression. Josh supports its creator community with monetization opportunities and easy-to-use editing tools. The platform ensures wide appeal by focusing on Indian languages and trends. Josh has enhanced its position as an India entertainment app leader by providing spaces for relatable and engaging content.
Userbase: Over 150 million users
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11. LinkedIn
LinkedIn is India’s leading platform for professionals, providing reach, jobs, and thought leadership. Job seekers, recruiters, and industry leaders use it to connect and showcase expertise. It is enhanced further by features such as LinkedIn Learning and career insights. Businesses use LinkedIn for branding and marketing. As more of India’s workforce becomes digitally savvy, LinkedIn becomes integral to career growth and professional engagement.
Userbase: Estimated at 100 million users
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12. Koo
Koo is a microblogging platform, the first of its kind in India, that competes head-to-head with Twitter. It supports innumerable regional languages of India, which perhaps is why it is so Indian – easy and inclusive. Thoughts can be shared, discussions joined, and trending topics followed. Regional content creators, influencers, and politicians frequently dominate usage on Koo. Empowering Indian voices in their native languages has made it an extremely loyal following and, thus, a big player in the social media world.
Userbase: Around 50 million users
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13. Pinterest
Pinterest is a discovery platform for inspiration and is highly popular among Indians due to its creativity-based content. It is used as an idea explorer and a saver, and people can pin boards on fashion, home, cooking, and other ideas. Pinterest helps small businesses by driving traffic to the business owner’s website. Its user-friendly interface and huge collection of ideas help it become a haven for planners, DIYs, and creators. The site is primarily aesthetically focused and personalized, ensuring an engaging experience.
Userbase: About 38 million users
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14. Reddit
Reddit is a community-driven platform where users engage and share content across various topics. Its subreddit structure makes niche communities thrive, from new technologies to memes. Meaningful engagement is there through upvotes, downvotes, and AMA, or Ask Me Anything, sessions. It appeals to India’s tech-savvy audience, providing a space for open discussions with knowledge sharing. Its concentration on user-generated content guarantees a dynamic and diverse experience.
Userbase: Roughly 2 million users
15. Clubhouse
Clubhouse revolutionized social media by introducing an audio-only format for real-time conversations. Users join rooms based on diverse topics, participate in discussions, or simply listen. Clubhouse attracted professionals, artists, and influencers within its networking and community-building appeal. Clubhouse became popular among Indians during the pandemic due to its unique, human-to-human approach to communication. Its commitment to authentic interactions remains strong, endearing it to people seeking substantial conversations.
Userbase: Approximately 1 million users
16. Tumblr
Tumblr is a blogging and social networking site that allows multimedia content sharing. The site interface can be customized, and people enjoy the enormous creativity of the community. People post texts, pictures, GIFs, and videos mainly on art, fandom, and memes. Currently, free expression and acknowledgment of alternative subcultures are its niche appeal. It is popular among young artists looking for a space for self-expression and discovery in India.
Userbase: Around 1.5 million users
17. MX TakaTak
MX TakaTak is another short video app that quickly gained popularity post-TikTok. It provides tools for creating videos, challenge mode, and AR effects. Focusing on regional content, it engages people across languages and demographics. The platform supports creators with monetization and partnerships. Its focus on relatable content and community-driven challenges makes it a strong player in India’s cutthroat competition in the short video space.
Userbase: Over 150 million users
18. Quora
Quora is a question-and-answer network that creates answers to questions about every topic that users are asked while giving insights and engaging on Spaces, which cater to particular topics. Quora has a large diversity of users, and it offers a wide range of views that appeal to India’s curious minds. It finds popularity among students and professionals who seek credible information or engage in intellectual discussions. This network’s emphasis on meaningful content makes it valuable for learning and discovering.
Userbase: Approximately 15 million users
19. Hike Sticker Chat
Hike Sticker Chat is an Indian messaging app focusing on fun and creativity. It has features that include unique stickers, themes, and even hidden chats for better privacy. The platform has elements of Indian culture incorporated into its design, which makes it relatable and fun. Even though the company has pivoted to focus on HikeMoji and new ventures, the legacy of promoting localized content and much-needed privacy resonates with Indian users.
Userbase: Approximately 15 million users
20. Chingari
Chingari is India’s innovative short video platform, arming creators with unique features for monetization. The platform offers an assortment of entertaining and educational content, all matching the local tastes of the people. The gamified rewards system and creative tools increase engagement. Chingari has succeeded in endearing itself to Indian creators due to its focus on local creators and its dynamic and interactive interface. It stands for local while giving global exposure.
Userbase: Estimated 50 million users
Conclusion | Top 20 Social Media Apps 2025
The Indian social media landscape in 2024 is perfectly described as having a vibrant and diverse population of digital Indians. The top leaders in both user base and engagement are WhatsApp, Facebook, and Instagram, while regional players like ShareChat, Koo, and Chingari signal the increased demand for local, vernacular content.
Global behemoths like YouTube and LinkedIn dominate video and professional networking spaces. Also surfacing are short-video platforms Moj and Josh, which encapsulate India’s creative energy. Together, these apps represent the confluence of global and local innovation, which directs how millions connect, express, and share in the world’s second-largest internet market.
