As of today, “Influencer” as a profession has gained considerable admiration among millennial. The majority inclines this career because of the stature and popularity it involves. Besides the economic gains, you get love and support from your followers. However, everything has its pros and cons. That said, becoming an influencer is definitely no plain sailing, breaking into this industry and achieving significant growth will take a lot of effort, a lot!
For rapid growth, creating and working with various platforms such as Instagram, YouTube, or Facebook is a crucial step. Here we will discuss the points to keep in mind during the nascent stages of growth on YouTube. Also, these YouTube hacks for Influencers will help them grow in the saturated market with pre-eminent competitiveness.
Let’s dive into the details of these pertinent points or hacks.
- Know Your Platform
You should be well-acquainted with the basics of YouTube to work efficiently on your channel’s growth. It has over 2 Billion users and receives around one billion views per day. YouTube is the second-largest search engine in the world. Hence, it should be your foremost choice to drive traffic and create your follower base.
CTR: Click Through Rate (Rate at which users open or click videos, Higher is better; the recommendation of Videos through YouTube algorithm mainly depends on CTR)
CTA: Call to Action messaging (brief messages or tags in your video to drive audience to other videos or websites. It is an excellent marketing strategy for YouTube growth and brand promoting)
You should conduct thorough research of the trending keywords to use in the title and description.
- Track Your Analytics
YouTube provides you with an excellent dashboard that incorporates the detailed analysis of your videos and channel. To explain, it provides the watch time, views, clicks, new subscribers, demographics of the audience, etc. So, you can keep track of how well your video did and how much better it could have been.
As per the YouTube algorithm, if your videos have less watch time according to views; it comes under the recommendation section less often. Which gives you one more insight, i.e., to create small and interesting videos wherever possible. Try to create a sense of curiosity or inquiry to increase the number of comments and shares. This, in turn, increases the engagement factor of your videos, therefore increasing the chances of recommendation.
- Work on multiple Platforms
You might underestimate this aspect of growth where you need to be active on multiple platforms, namely Instagram, Facebook, Twitter, etc. This fundamental aspect will expand your reach and assist you in gaining subscribers. Uploading the content on various platforms, full videos or small tailored ones (trailer) will drive the traffic on your YouTube channel. This diversity will further speed up the growth alongside augmented exposure. Further, you can also get into the promotion game on these platforms. Whichever platform grows faster; you can use that to promote the content of your YouTube channel. Work in alliance with several social media websites to ease your thirst for growth.
- Honest opinions
You are an Influencer who has the power to influence certain demographic only with your short decisions. So, being honest and firm in your small live streams or videos where you share your opinions. This creates a sense of reliability towards your followers and helps in creating a loyal base. Your views might leave a great impact on lives; so be wary of what you say. Otherwise, your views can prove detrimental to your career. However, employing truth and honesty are key for a substantial and retentive subscriber base.
- Create appealing content & Thumbnail
Your content is the key to the growth rate and amount of watch time you get on your videos. When users open your uploaded videos, it increases the CTR (Click Through Rate) but if your content doesn’t interest them, they will close it. Hence, it will effectuate the decline of your watch time. Be sure of what you do best while choosing your niche. Thereafter, you can create videos with topics that are trending and relevant to the chosen niche at the same time. This will help in creating a loyal fan base that demands specific content.
The thumbnail of a video is a deciding factor in getting that click to increase the CTR. So, it should be attractive and informative enough to give a notion of the video. Don’t be deceptive; just be true and creative while designing thumbnails.
- Engage consistently
This is the foremost requirement for subscriber retention. If you need loyal subscribers, you need to engage with them, read comments and try to deliver the relevant content they are asking for. For example, as Tech Influencer, you need to listen to your audience if they need the next video on a specific topic. Create and upload the next video on that topic and don’t forget to give a “Shout Out” by displaying the comments that demanded it. Because of these slight gestures, your subscribers will stick to you.
Subsequently, you can perform live streams to chat with your audience in real-time. The talking while live streaming creates a sense of trust and a relationship that ensures the retention of subscribers. This will also help in creating an understanding among them. Other gestures are that you can organize giveaways and provide special perks for those who take the paid subscription on your channel.
Besides, always try to keep the engagement healthy and prevent the use of strong language. Ignoring some destructive elements in your chat and comments will create a mature impression of yours.
- Marketing and Collaboration
This works as a magic bullet in the low growth times when you are perplexed about the next action. Try to expand and collaborate with other YouTube influencers with a considerable and engaging subscriber base. This works in both ways, as both influencers will get exposure to each other’s audience. Hence, this marketing strategy benefits the alliance. Other marketing strategies include email marketing, paid promotions by already popular influencers, etc.
Final Thoughts
All the aforementioned points allude to the specific vital knowledge. This knowledge will work as hacks for YouTube growth if applied effectively with proper planning. Also, you need to be consistent since growing as an influencer is no cakewalk. This too takes determination and countless efforts to achieve that desired success
