As online businesses, populations, and social platforms increase even marketing strategies increase. Many marketing approaches are emerging these days: Email marketing, Social media marketing, Content marketing, Digital marketing, and many more. In the same way, Whatsapp Marketing is one of them that has become quite popular recently.
We all use Whatsapp every day in our lives for many tasks. We schedule meetings, share locations, share memes, update status, send texts, share important files, photos, videos, and many more activities. When we use WhatsApp for so many activities in our routine, why can’t we use it for marketing purposes? Come lets us see What WhatsApp marketing is, its benefits, and tips.
What is WhatsApp Marketing?
WhatsApp Marketing is a type of marketing where you promote your brands, products, and business through WhatsApp. Typically marketers use WhatsApp and WhatsApp Business AI to connect with the audience.
Customers love when they have proper communication and all their questions get solved, and WhatsApp becomes the best platform for that. As most of us check WhatsApp everyday basis, it is to connect with customers. So you can send offers, and discounts through texts.
Benefits of WhatsApp Marketing
1. Better Relationship with the Customers:
WhatsApp marketing personally will build a connection with the customers. When you respond to the customer’s texts, customer trust is built into your business. Even there will be a strong relationship between you and the customers through this WhatApp marketing strategy. You will also be able to get to know more about the wants and needs of your customers.
You can send personalized messages for festivals, special occasions, birthdays, etc. Text messages about their order, discounts, and offers. This will attract the audience, engage with them, and also helps to build a strong relationship with them.
2. Marketing at a Lower Cost:
Installing an app from the play store requires only time and internet, which doesn’t cost anything else. WhatsApp is available in the play store you do not require to pay for installing or to sign-up for the app.
In a recent survey, it is said that a man checks WhatsApp on average at least 23 times a day. So, at least once they will open your texts in that 23 times. WhatsApp sms marketing will increase your sales, lower marketing expenditures, and connect with customers.
3. Increases the Sales:
Marketing through WhatsApp will surely increase sales and also the number of customers. There are almost 1.5 billion WhatsApp users, and when you add your number to your website, there is a chance of 27% to increase sales. WhatsApp is the best channel to grow your business. You can reach put the customers just through a text or sms, which will help in increasing potential customers. When you send a text about your products, brand, business, and offers, it is more likely that 60% of the audience will feel optimistic to buy your products.
4. Improves Customer Retention:
When you have good products and good WhatsApp marketing content, customers will return to you again and again. Therefore this also increases your sales. When you keep updating them about your new products, services, offers, and discounts, they get more interest in your business. All these things will attract the customer to come back again.
5. Higher Conversion Rate:
It is always difficult to choose the best platform or channel to connect with customers. As people ignore all emails or also get ignore phone calls. WhatsApp becomes the best channel in that way. Nearly 40% of people respond to WhatsApp messages. When the conversation starts, there is trust built among the customers and also a connection with them. This will lead to an increase in the conversion rate and also there is an increase in sales as well as more customers.
WhatsApp Marketing Tips
- Create a Broadcast List:
The first and main thing to do is to create a list of Broadcasts. Prepare a list of topics, customer segments, recipients, and all the related things. This will make a perfect broadcast list. Now, the list is prepared you can start your conversations and the campaigns. You can separate the list based on the customers, their interests, and also the customers who regularly purchase. You can also send them deals, referrals, offers, and also updates on new products.
- Product Catalogue:
The catalog also has a special feature for a product catalog which was launched especially for this in 2019. This will allow you to add items up to 500 in the WhatsApp catalog. Customers will be able to browse through the links and the products, you can also share the catalog links through the texts. This will attract more customers.
- Use Group Chats:
Group chats are the best place where people can share their different opinions. Before launching an event, service, or a new product, Group chats in WhatsApp becomes helpful where you can get to know their opinions and also their needs. This will help you to improve your business. It is also the best way to know your customers and easy to connect with them.
- Employ WhatsApp Status:
WhatsApp status is another best WhatsApp marketing strategy. As you know, Instagram, Twitter, and Facebook have a feature called stories. Even in WhatsApp, we have a status option. You can share your products, photos, promotion codes, banners, and your brand on WhatsApp. So your contact list will view this status and you will get feedback and also customers increase. You can also start promotions through Whatsapp Status.
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Frequently Asked Questions:
1. What is the best time for WhatsApp marketing?
Between 9:00 am to 9:00 pm is the best time for your WhatsApp marketing during the weekdays and during the weekends the best time is 10:00 am to 7:00 pm
2. What are the three types of WhatsApp?
The three types of WhatsApp are Personal WhatsApp, WhatsApp Business, and Official WhatsApp Business Platform. WhatsApp Business and Official WhatsApp Business Platform are the best for WhatsApp Marketing.
