Google Inc. owned YouTube has consistently been the most successful video platform in the last decade. We have been witnessing a sudden surge in its prevalence around the world as technology is experiencing an eternal evolution. As of today, nearly everyone owns a mobile device, most probably a smartphone, embedded with an excellent camera system.
Hence, the creators and influencers readily produce the content from anywhere without professional and expensive cameras together with other equipment. So, there emerges a demand for a well-organized platform for uploading the short-length content accompanying the ban of TikTok in India. This is where YouTube Shorts shines, catering to the creative needs of Influencers and creators coveting to entertain the audience.
Wondering what it is? Let us give you a brief account of every aspect.
The YouTube shorts is the simplest yet effective way to create, edit, and share short and engaging videos (maximum of 60 seconds). The mere equipment required is just your smartphone with YouTube app incorporating the Shorts Camera. It comes with excellent tools that ease the creation process making it worthwhile for creators to interact and escalate their reach. YouTube’s main objective is to facilitate making Shorts with mobile and gain followers.
Accessibility to YouTube Shorts
YouTube launched the shorts service in the USA somewhere in March 2021, following India where it (beta version) was released in September 2020. To upload YouTube shorts on either you can directly access your Shorts Camera in the application or there’s another way discussed.
Just follow some simple guidelines to let your content appear in the Shorts section of YouTube.
First, keep the video length restrained within 60 seconds. (less than 15 seconds videos are preferred).
Second, create a usual YouTube video in the vertical orientation.
Lastly, include “#shorts” in the title of the video. Because of these elementary steps, while uploading any video, the YouTube algorithm will recognize your usual video as Shorts.
If you are an Influencer or creator, these are some highly beneficial and apt questions to apprise you of relevant points with detailed explanations.
Where will YouTube Shorts appear?
You can readily create short-length media to entertain your audience and grow as a creator. These will appear in the Shorts section of the YouTube application. As you click on the “Shorts” option on the Homepage of the YouTube app, it will take you to a specific section. Here, you can swipe up to jump to the next video. No need to worry, as the User Interface of YouTube has never been complex, engendering any usage hitch.
How to record YouTube Shorts?
Opening the YouTube application, complete the sign-up process if you still haven’t. Then Tap on Create and then “Create a Short”. Your default length of the video will be of 15 seconds. YouTube restricts the use of Music from its library up to 15 seconds. For higher than this, you would need to upload your custom soundtrack. Also, you can change the length by clicking on the 15s above the record button. After selecting the time, click on the record button to start and again click to stop recording the short clip.
The Undo/Redo button comes in handy while you need to add or remove the clip. Then click “Done”, the preview will appear where you can enhance the appeal of your video. Now, click NEXT to add further required details accordingly.
Lastly, adding the title (Limited to 100 characters), tap on UPLOAD to finalize the whole process.
How to Analyze Performance?
YouTube has not provided a specific section for Shorts. However, embedded the entrance of Shorts realm among the Homepage feeds. Once you click there, you will land on endless short videos. This is where your uploaded videos will appear. Your actual work never ends with creating, editing, and uploading, however, analyzing the uploaded content is significant for substantial growth. Hence, it is important to always be cognizant of sharp changes in channel analytics. Here’s how you can efficiently keep track of it.
You can open the YouTube studio on the desktop view, or download the YouTube studio app on your smartphone. The studio will display several options on the left side of the page. Click on “Analytics”. Here you can effectively keep note of the change in traffic, subscriber, revenue, and other options. It also provides views, likes, and other information for individual videos. Keep track to ascertain if the content is interesting for the audience and focus more on creating the appraised content for pulling more traffic to your channel.
Features provided by official YouTube Shorts Camera
Music and video
It allows you to add any song (tailored to a maximum of 60 seconds) or any other custom audio to the Shorts. This functionality helps the creators to be more creative and entertaining at the same time by allowing a variety of songs.
Timer
It also provides the feature to set the start and stop timings for a video helping you record videos without requiring any specific person employed to hold the phone and record.
Speed of video
The Shorts camera offers the functionality to escalate or slow down the speed at which your videos will play.
Custom Text
You can readily add any text to your video after recording the Shorts. In addition, you can customize the appearance and disappearance of text with the available timeline.
Earning through YouTube Shorts
YouTube has not yet monetized it for everyone, as you need to get past some requirements. However, to promote and fortify this platform in the market, YouTube arranged the funds of 100 million USD to give rewards to the creators with the most viewed Shorts throughout the platform. If everything goes perfectly, it will become the source of income as usual videos on YouTube do.
Final Words
The introduction of YouTube shorts with the potential to earn money through ads is a Golden opportunity for the Influencers. It facilitates the gaining of followers and boosts the presence in the short video realm while earning money from them.
