Best time to upload shorts on YouTube: YouTube Shorts is a go-to feature for creators and brands looking to connect with audiences effectively and quickly. Remember, simply posting quality content isn’t enough. Saying that means, you also need to upload it at the right time to achieve favorable results.
Publishing at the appropriate time can help your YouTube shorts reach more audiences, receive more views, and supplement your channel faster. Conversely, posting at the wrong time could mean your video gets suppressed before it even has a chance to stand out. That is why knowing the Best time to upload shorts on YouTube in 2025 is more important than ever. Whether you’re looking to increase engagement, grow your channel, or drive in more views, strategically scheduling your upload can give you a severe edge.
If you’re also willing to know the best time to upload your content for maximum influence, you’ve landed on the right page. Here we will discuss a few tips that help you discover the right YouTube video upload time in 2025. Let’s quickly have a look and set up your channel for success!
What is the best time to post on YouTube? A Brief Summary
If you’ve been thoughtful when to upload your content on YouTube for maximum views, we’ve got you covered. Timing your posts can make a huge difference in how many viewers come across your content, and with millions of users tuning in daily, the right time can provide you the extra boost you need.
I conducted extensive research and found that Friday noon between 3 P.M. and 4 P.M. is the golden hour for YouTube posts, with videos uploaded during this time having the most views. If you’re looking for another best time to upload a video on YouTube, try Tuesday at 2 P.M. or Thursday at 16 P.M.
These time slots regularly show strong viewer activity, making them ideal choices for creators. YouTube viewership typically follows a predictable pattern, with most viewers streaming in the late morning, during lunch breaks, and in the evening.
Fascinatingly, video views expand over the whole week, peaking on Fridays before dipping over the weekend. In contrast, the hours before 6 a.m. and after 9 p.m. are generally bad times to post, as most of the audience is either asleep or tired.
Remember, YouTube’s user immensely consists of working-age adults. As per Statista, over 20% of male viewers and over 16% of female viewers fall into the age range of 25 to 44 years, which explains why activity increases during work holidays and slows down during leisure time.
While Friday afternoon is the best time to post, there are other best times for posting on other days as well, which you shouldn’t ignore. Aligning your posts with your audience’s habits can help your content shine no matter if you’re posting tutorials, shorts, or vlogs. Keep scrolling as we break down the appropriate slots for each day of the week to expand your reach!
Quick Guide: The Best time to Post on YouTube daily
Here’s the best time to upload to YouTube to help your content reach peach audience activity:
- Monday – Late afternoons are perfect – consider posting around 5 P.M. when people are unwinding after work.
- Tuesday – Lunchtime engagement points at 2 P.M., making it an ideal schedule to post.
- Wednesday – Mornings are crucial. Try posting your content for 9 A.M. to catch audiences starting their day.
- Thursday – The evening crowd peaks at 6 P.M., just as people are wrapping up their day.
- Friday – The best time is 3 pm when the weekend is probably starting.
- Saturday – Late afternoon at 4 P.M. is right for weekend browsers.
- Sunday – On this day, 11 A.M. is a suitable time to reach relaxed users.
The best time to post on YouTube on Monday:
Are you wondering about the best times to upload on YouTube on a Monday? Depending upon user trends, the most suitable slot to post is 5 P.M. This time aligns completely with the post-work hours when users are anticipated to unwind and stream videos.
Other best times to consider for posting are 3 P.M., when people take afternoon breaks, and 11 P.M. when night users are still active.
Top Time for Monday: 5 P.M.
The best time to post on YouTube on Tuesday:
Tuesday is an ideal day to attract visitors mid-week. The main time to post is 2 PM as this is the slot when the audience takes a break to regain their energy and browse the content.
Another great time to aim for is 11 A.M. when people are starting to get active online. Both time slots provide solid chances to boost engagement and visibility.
Top Spot for Tuesday: 2 P.M.
The best time to post on YouTube on Wednesday:
Midweek is a lucrative chance to reach more viewers, and 9 A.M. is considered the best YouTube video for uploading on Wednesday. It’s the appropriate window to attract viewers starting their day with new content.
Other good slots are 2 P.M., when engagement picks up during lunch breaks, and 4 P.M., as people start to wrap up for the day.
Top Slot for Wednesday: 9 A.M.
The best time to post on YouTube on Thursday:
Thursday is a high-engagement day for YouTube, with 6 P.M. being the prime slot to post. This evening time matches perfectly with users relaxing after a busy day, ready to delve into fresh content.
Other best slots include 3 P.M. when activities increase in the afternoon, and at 9 am, people start their morning routine.
Thursday Good Time: 6 P.M.
The Best time to post on YouTube on Friday:
Friday is the right day to attract your audience as they gear up for the weekend. The appropriate time to upload your content is 3 P.M., with engagement rising to its weekly peak. Following nearly is 4 P.M., making late noon the golden period for YouTube posts.
Top Posting Time on Friday: 3 P.M.
The best time to post on YouTube on Saturday:
Although Saturdays tend to be slower on a platform, late noon provides a sweet place for maximum engagement. Uploading at 4 PM is an effective way to attract weekend viewers as they sit back and browse videos.
Another great time is between 3 P.M. to 5 P.M., so scheduling your posts during this period can help your videos receive more traction.
Right Posting Time for Saturday: 4 P.M.
The best time to post on YouTube on Sunday:
Sundays might be the laziest day on YouTube, but there’s still a chance to attract your audience’s attention. The best times to upload on YouTube on Sunday are 11 A.M., 2 P.M., and 3 P.M. On these slots, viewers ease their day and have time to explore new content.
Top Posting Time on Saturday: 11 A.M.
What are the best and worst days to post on YouTube?
Whether you’re planning to upload motivational videos on youTube, or videos across any of your favorite niches, remember timing is crucial.
Friday takes the prime position as the best day to upload YouTube content – credit goes to high audience activity leading into the weekend.
Wednesday and Thursday also do well, making mid-to-late week top posting days. On the other side, weekends are slower on the app. Sundays receive the lowest engagement, followed by Saturdays, as people are expected to step away from screens or focus on other tasks.
In essence,
The best day to upload content on YouTube: Friday
The worst day to post on YouTube: Sunday
If you wish to maximize views on your YouTube content, make sure to schedule your posts during the weekday rather than the weekend. Often, the best time to post on YouTube India is Monday to Friday 2 to 4 PM, as many people are having their lunch break during this time.
What is the best time to post YouTube Shorts?
The short answer: The best time to upload shorts on YouTube is Friday afternoon, with the sweet spot falling between 3 P.M. and 4 P.M. Close contenders for maximum performance include 6 P.M. on Thursday and 2 P.M. on Tuesday, both displaying high viewer activity.
The long answer: If we consider based on analysis and research, the appropriate time to post shorts on YT is on weekdays during peak hours for your target people.
Peak hours are the golden period when your audience is most active and anticipated to interact with your content. While this varies depending upon your specific audience, a general rule of thumb is to target mid-day hours (12 P.M. to 3 P.M.) and evenings (7 P.M. to 10 P.M.) for higher reach.
Weekends can see a drop in engagement as many people shift their focus offline. However, it is not the same in all cases. Experimenting with several uploading times can help you learn which times work best for your audience and optimize your content strategy.
Make sure you’re uploading your content at times when your audience is more active by factoring in their time zone. For instance, if your audience is based in the Pacific Time Zone, consider uploading at peak times to bring engagement.
Also, consider the type of content you’re posting. Educational and informational videos, tutorials, or product demos generally do well during busy weekday hours when users are actively looking for value-driven content. Lighter or entertaining content like reaction videos or comedy skits, on the flip side, often performs better in the evening when people are wrapping up.
Monitor the performance of your posts and make adjustments accordingly. If weekends see higher engagement, consider uploading more frequently during those slots. As your audience’s habits evolve, staying flexible and changing your uploading schedule will help you maintain powerful engagement.
How to find the Best time to upload YT videos and shorts?
As mentioned above on this blog, there is no one-size-fits-all when it comes to audience. While specific time slots usually attract more views, they may not connect with the unique habits and preferences of your particular audience. Like any element of content marketing, figuring out posting times requires careful fine-tuning based on the behavior of your audience. But how do you find out?
Luckily, YT’s analytics make this process a lot simpler. With extensive metrics and real-time, you can easily find YouTube’s best time to upload once you know where to look. Here’s a complete guide to navigating YT’s analytics and using them to your advantage.
1. Access YouTube Studio on your device
To begin, open YouTube Studio. While you can navigate there from several places within your channel, the fastest way is by reaching directly to YouTube Studio.
Are you new to YouTube Studio? If yes, then it’s a good idea to get familiar with its options. In essence, YouTube Studio is the command center of your YouTube channel, where creators can post videos and shorts. Check out our guide on how to post videos on YouTube. In YT studio, you can also manage your comments and subscribers, assess monetization, and analyze your content performance.
2. Dive into Your Analytics
Of all the social media sites, YouTube Studio provides one of the most insightful and extensive analytics features. Not only does it provide an abundance of data, but it also displays the numbers in a way that makes them easy to act upon and understand.
For accessing such useful insights, just tap the “Analytics” option, located on the left-hand side of your screen. You’ll be reached to your YT channel’s Overview, where you can have key metrics like watch time, viewership trends, engagement, subscriber growth, and so on. Keeping a constant eye on your analytics should be a core part of your social media strategy to monitor your performance and improve your approach.
3. Explore the Audience Tab
This is where things get interesting. The Audience option in YouTube Studio located above the screen, gives comprehensive information about your audience’s behavior, not just your subscribers.
In this section, you can figure out which videos are helping you grow your audience, and perfect those seeking expanding their channel. You’ll also find insightful demographic data like age, location, and gender, as well as insights into what types of content your audience likes – shorts, videos, or live streams.
When it comes to discovering the best times to post, the go-to tool here is “When your users are on YouTube”. Scroll down a bit on the Audience option, and you’ll notice a heatmap showing the times your audience is most available on the app, all set in your local time. The darker purple locations indicate peak activity, while lighter purple denotes slower periods.
This heat map is an excellent resource to track regularly, as it displays data from the past 28 days, meaning you’ll have a fresh idea of when your audience tends to engage.
Key Strategies for Well-working YouTube Videos and Shorts
Below are several factors to keep in mind to give your Facebook videos and YouTube the maximum chance of success!
- Make sure your channels use strong visuals, a solid description, and a trailer video.
- Focus on watch time, views, and engagement to improve your rankings.
- Add keywords to improve titles, descriptions, and tags for better discoverability.
- Appealing thumbnails with bright colors, faces, and text shine and increase click-through rates.
- Avoid using long intros, instead, get to the point instantly to keep your users engaged.
- Keep videos dynamic with animations, text, transitions, and b-roll.
- Produce a series to boost viewers to return for more/
- Use YT shorts for engaging content that can attract new subscribers.
- Stay active with consistent uploads to keep your channel on the algorithm’s priority list.
- Reply to comments, feature user feedback, and create community interaction.
- Remember, success takes time. So focus on improving with each content and growth will follow.
Conclusion
There’s no set “best” time to post Shorts on YouTube, but understanding your audience, time zone, content type, and preferred posting days can help you find the optimal time.
For additional information, check out the top-performing YouTube channels or analyze trends from the 2024 YouTube Rich List. The main thing is to experiment with different posting times and assess the results. Through trial and error, you’ll discover what works best for your content and audience.
Consistency and analysis are your best friends in optimizing your posting strategy. Monitor your engagement metrics and optimize your posting schedule based on what your audience responds to the most. Over time, you’ll fine-tune your approach for maximum reach and engagement.
