Influencers are not just a person who posts various pictures and videos of themselves on social media. They are the backbone of business marketing. They play an important role in promoting, advertising, and marketing products. If you are just starting out as an influencer, you might get your head stuck in many places. You post various stuff but you won’t get followers. Although the followers are just numbers, brands still choose influencers depending on their social media followers and their engagement rate. So you have to grow followers to take your influencing game up a notch to make the brands aware of you. If you are worried about how to grow your Instagram followers and improve your game on social media then don’t worry, we’ve got your back. Just follow the tips we are giving here to get a better result.
- Get to know your niche.
- Optimize your profile
- Maintain a content calendar
- Remove bots and fake Instagram followers
- Improve your Instagram aesthetics
- Post interesting stuff
- Usee all the Instagram features
- Engage with your followers
- Shoutouts can bring people to you
- Conduct giveaway
- Use hashtags properly
- Promote your Instagram content everywhere
Get to know your niche
The first step in starting out as a social media influencer is you have to find your niche. Even if you start your influencing journey, the main thing you have to do is find and define your niche. To gain more followers and brand requests, you have to be unique and post stuff in one niche. You can’t just post general things.
Even if you don’t know how to find your niche, you can use the PIP method. That is Passion, Interest, and Problem. Jot down five points on each. Five of your passion, five of your interest, and five of your problems. Look through it. And define your niche.
Optimize your profile
The basic thing every agency, or brands or companies look in the profile is your bio, your photo. Not only brands but also your audience. They need to know who you are and what you are. So optimizing your profile is very crucial if you want to up your influencer game.
Optimizing your profile doesn’t mean you have to hire a world-class photographer and fancy words for bio. You just have to upload a clear, decent image of yours . Yourimage should be clear and precise. And the bio should not have any fancy words that will confuse your audience. Just use simple yet powerful words.
Maintain a content calendar
Every digital creator has to answer this one question daily. That is “WHat should I post next?”Many influencers fail in the start because of this one thing. You have to maintain consistency in your posting. Your audience always expects you to show up and provide them with quality content.
Daily thinking about new content can irritate you. And that’s when the pre-planned content calendar comes to your solution. A pre-planned content calendar can help you in keeping you organized, you will get time to brainstorm your ideas. You can easily engage with your audience by maintaining consistency in your posting. So don’t forget to maintain a pre-planned and strategize content calendar.
Remove bots and fake Instagram followers
This one thing everyone should follow on their instagram and twitter or wherever they are influencing. Fake followers are annoying and irritating. They send you stupid DMs, comment creepy and cringy things. You might think,you will lose your followers number if you remove bots and fake instagram followers. Yes, you might lose your followers count, but it will help you in high engagement rates and they will literally spoil your reputation.
It is so very easy to spot and remove fake followers. They will have ridiculous names, no profile pictures or some actors or actress pictures, they will have a huge number of followers but less engagement rates. If you get this type of accounts is fake or bot then without second thought remove them. You won’t gain anything from them but you will lose your reputation and engagement rates.
Improve your Instagram aesthetics
Improving your Instagram aesthetic means making your profile more attractive and beautiful. Most people don’t maintain aesthetics in their posts. But when brands or companies look into your profile, your profile should look organized and it should have a theme.
You should take your picture carefully. The color of your picture, tone, layout everything will determine your Instagram aesthetic. A beautiful Instagram aesthetic is not only pleasing and treated to your eyes but also will be very helpful in brand recognition and brand identity. So maintain a proper, decent, and pleasing aesthetic.
Post interesting stuff
We all love watching videos and pictures that are interesting and entertaining. Your content should be valuable and worthy. Don’t post common, and copied content. Create your own. Create content that screams your name.
Include sarcasm, romance, quirky, witty things in your content. You can post carousels, videos, reels, IGTV, on your Instagram page. Instagram is constantly developing new features which can easily make you popular if you use it right. So post interesting and entertaining stuff.
Usee all the Instagram features
As already said, Instagram is constantly developing many features. Initially, we were just posting pictures on Instagram, but now we can do many things. Ever since TikTok got banned in India, Instagram reels have become TikTok 2.0. You should post many reels on your page. Reels have the power to reach many accounts.
Pst at least 2 to 3 reels per week, 5 posts per week, and 3 to 4 Instagram stories per day. You can easily get high engagement in your Instagram stories and live. So use it properly and maintain an intelligent pre-prepared social media content calendar.
Engage with your followers
Be genuine and authentic. You have to engage with your followers to show them that you are genuine. To appear in the eyes of brands and agencies, you need likes, shares, saves, and comments. To increase your engagement rate, you should first get to know your audience. It is a bit tough, but you can easily get the lead if you use a strategic method to connect with your audience.
Instagram stories and going live can easily make your engagement rate high. When you post anything in your story, ask them their opinion by adding them polls, quizzes, and much more. When you have free time, make them ask you questions and answer them genuinely. Weekly once or twice go live. That shows that you are not fake.
Shoutouts can bring people to you
This technique is something you must follow to improve your followers. The simple psychology in shoutouts is nothing rocket science, it’s very simple. Let us put it like this. You want to become famous, so you are posting stuff. And also the same for your followers. If the audience really likes you, they will cherish it when their name comes out of your mouth. So don’t forget to do a shoutout in your videos or in captions.
Conduct giveaway
This is one of the common things every person does. From Instagram to youtube. To improve their follower’s count and to increase their subscribers, people organize giveaways. You can easily connect with any brand or buy any stuff on your own and use it for giveaway.
We all love free products. No one will say no to freebies. You can use this easy technique to improve genuine followers. It will help in growing your network, it is also a fun thing to do. So conduct giveaways.
Use hashtags properly
When you know how to use proper hashtags, then you are at the right place and you are going on the right path. If you don’t use hashtags, then you are completely wasting all your efforts on Instagram. It is the one that can help you in improving your niche, increasing engagement, helping in reaching the target audience, and much more.
Use hashtags with a strategy. Posting hashtags on the comment section can help you in more engagement. A proper hashtag can help you convert. So use it properly.
Promote your Instagram content everywhere
You are the one who should appreciate, share and promote your content. You might use many social media accounts like Twitter, Facebook, WhatsApp, Youtube, and much more. Promote your content on all the other social media platforms. There might be people who don’t know what you do in your connections. So sharing and promoting content on other platforms can help you in improving your audience and you can gain much more popularity.
Final Thoughts
More than 500 million daily active users are using Instagram. That is indeed a big opportunity to learn and grow. When you post content that makes people adore you, then you are on the right track. But not only posting interesting stuff will help you. But also you should follow all the above tips and techniques to improve your game. Hope the article helps.
