It is hard to believe that a social media platform developed only in 2010 has become a marketing powerhouse for influencers and brands. Yes, we are talking about Instagram.
There are over 1 billion active users on Instagram in today’s time, and the count is increasing with each passing day. Famous brands and industries love Instagram in the US or the UK.
First of all, the branding is super easy! Secondly, if there’s a startup, they do not need to have loads of money to start their business on Instagram. Adopting the correct strategy and ideas is enough.
Even when Instagram is not the biggest social media channel globally (that spot is reserved for Facebook), it is still one of the most prominent marketplaces for renowned brands and influencers.
As the site grows exponentially, famous brands and businesses search for reliable influencers to help promote their work. So, if you wish to know the ways to find the best Instagram influencers, we have got you covered!
Why do you need Instagram Influencers?
If you wish to understand the importance of influencer marketing for your business, you first need to know about a few things, such as engagement rate and what they mean for your marketing campaigns.
Engagement rate refers to several likes, comments, views your Instagram post gets. When we searched for the engagement rate percentage of different platforms, it turned out that Instagram has the highest engagement rates compared to any other social media network.
When you know that Instagram has the highest engagement rate, it’s time to find the best Instagram influencers!
How to Find Influencers for your marketing campaign?
Firstly, tell us, did you know that right now, there are over 5,00,000 active influencers on Instagram? Even though there are tons of influencers to pick from, not all of them will be beneficial for your purpose. In addition to varying amounts of reach, some may not even be a right fit for your campaign.
This guide will help you with the right way to find Instagram influencers:
1. Outline your Instagram campaign goal and metrics
Before you start looking for influencers, you first figure out what this Instagram campaign is all about and its purpose. So, ask yourself the following questions:
- Are you trying to drive sales?
- Are you launching a new product in the market?
- Is it about raising brand awareness?
2. Define the right Instagram influencer for your brand
The second most crucial step is to define the right Instagram influencer for your brand. Your “Brand Voice” is the way to talk to the customers. Make sure that your chosen influencer can help reach your brand voice to the target audience!
To make your brand a success, you have to conduct thorough market research. This way, you can understand your target audience and the right choices for your campaigns!
3. Try Google to find influencers
You may try Google to find influencers when you know what marketing tactics you have followed. For instance, if you are looking for a beauty campaign, you can search for top beauty influencers.
After searching, make sure you only choose the most relevant search results. You can also start by navigating to the Advanced search section, which you will find in the settings.
4. Search on an Instagram influencer platform
The next thing you have to do is search on the Instagram influencer platform. Unlike the Google platform, the Instagram influencer platform offers more relevant searches.
Following are some Instagram influencer platforms to try:
- Upfluence
- Sparktoro
- Heepsy
- Brandbassador
- AspirelQ
- GroupHigh
5. Appreciate the value of micro-influencers
Even if an influencer has a small but dedicated set of followers, they can benefit you. Micro-influencers are more connected to their followers than famous influencers with constant engagement and conversation, and Instagram is more about the community than the audience. Therefore, give attention to micro-influencers to prove more beneficial to you.
6. Get influencers to share your post
This is the most fun part! Once you find the influencers, ask them to share your post. One way to do this is to build a killer marketing campaign!
Bottom Line
Get started with an effective marketing campaign. The only thing you have to do is search for the most relevant influencers. We have that our tips might come in handy to you!
