micro-influencers: Influencer marketing has brought the marketing landscape by storm, with businesses rapidly integrating it into their tactics. Given the diversity in brand niches and sizes, opting for the right micro-influencer in India is important for successful campaigns.
According to current research, 40% of marketers now focus on micro-influencers due to their strong, loyal audiences and high engagement rates. In India, micro-influencers, especially on Instagram, create impactful content that resonates with a large number of people. This makes them a perfect choice for content amplification and brand promotions.
These influencers play a vital role in maximizing brand visibility, driving conversions, and accelerating business growth. Their potency lies in their deep engagement with followers, strong persuasive power, and capability to set trends. Now, let’s delve into the top micro-influencers in India 2025 that stand as a valuable asset in the digital marketing world. C
Top 15 Micro-Influencers in India 2025
1. Kunal Maru
Kunal Maru establishes himself as an influencer on Instagram. He talks about men’s fashion, fitness, and lifestyle, and has an audience of 67.9k on IG. Kunal provides a different type of content, such as stylish outfit content, product review videos, unboxing videos, sneaker recommendations, affordable watches & sneakers, and traditional outfit ideas. Of all his main offerings is his “Amazon Find” series where he highlights difficult ground of clothing and item choice on Amazon. He is good at revealing hidden troves and publishes these finds with his fans.
2. Rituka and Baby Saksham
They are one of the prominent Micro-Influencers in the country. Rituka, a CA by profession, is a full-time mother by personal name. Rituka with her baby Saksham has a well-organized page on Instagram that reflects topics like IKFW, Science Events, Pacific Mall, Pacific Event, Featured 2021, Clovia Event, Insights, 25k Event, Nest Jaipur, Retro Event, Orchids, Jaipur Diaries, Rang Manch, GrehLakshami, Homeschooling, Kidzania, Toy review, Learning Pie, Class Monitor, and much more.
3. GURFAN SHAIKH
By profession, a Pharmacist, GURFAN SHAIKH is a renowned micro influencer otherwise. He has a distinctive Swag that he showcases through his reels and posts on Instagram. GURFAN is also available on various social media sites like Snapchat, Facebook, YouTube, and more.
GURFAN SAIKH discusses several topics and his IG highlights comprise OnePlus, Delhi, Gadget Cleaning, Various Looks, Bikes, Clothing, Jumma Mubarak, Convocation Ceremony, Google Search results, Jumma Mubarak, and a lot more.
4. Dipti Parihar Sharma
Dipti Parihar Sharma, based in Bengaluru, curates a visually appealing Instagram feed that offers a blend of lifestyle and fashion. She is among the top influencers on Instagram, and she can merge contemporary Western trends with classic Indian aesthetics, becoming a go-to inspiration for fashion lovers.
Her appealing content, in association with brands such as Swarovski, Caratlane, Global Republic Fashions, Kulshal’s Jewellery, Oppo India, Indy Luxe, and Roadster, has curated a distinctive niche that leaves her audience in admiration. Head to Deepti’s IG feed for colorful and vibrant fashion tips ideal for special occasions and the festive season.
5. Hemu Ronny Uttarakhand
He is a video creator and micro-influencer on Instagram. Hemu Ronny Uttrakhandi curates several short-form videos related to self-upliftment and motivation. This influencer has established a strong digital presence on Threads, Instagram, YouTube, and Facebook, receiving immense fame through his interacting reels.
His content resonated deeply with his fans, providing relevant narratives that present the day-to-day life of a middle-class person. Popular for his heartfelt messages and insightful stories, Hemu forms a strong emotional bond with his audiences. His IG highlights, including Jai Sri Krishna, Royal Pano, Apna Hero, Manish, Miss You Di, and UK Family, give a glimpse into his personal and creative journey.
6. Maruti SUZUKI GYPSY
Afraz Ahmed runs Maruti Suzuki GYPSY, a dedicated platform for Gypsy car lovers in India. This Instagram channel serves as a hub for regular updates, promotional events, and Gypsy cars available for sale.
Having a strong presence on Facebook and Instagram, Maruti SUZUKI GYPSY keeps fans engaged with high-energy reels and eye-catching pictures of Gypsy cars in action, whether on rally tracks or in special photoshoots. The channel has highlights like YouTube, Facebook, Alloys and Tyres, For Sale, Followers, Promotions, and Admin, providing a quick view of key updates and community interactions.
7. Gurpreet Singh Mintu Malwa
Our micro influencers list also features Gurpreet Singh Mintu Malwas: a digital creator, public figure, and philanthropist. What makes Gurpreet Singh stand out is his dedication to humanitarian work, which he is doing through a Ludhiana-based organization.
He provides essential services, such as medical aid, free shelter, and food. What’s more? His efforts focus on community welfare, mental health, and promoting a drug-free society. Gurpreet continually incorporates local initiatives to make sure people get the care and support they need.
His IG highlights are GurFateh Singh, My Family, Highlights, Requirement, Medical Camp, Worms, and MDS Society, which reflect his commitment to positive change and social health.
8. System_ Failure (0day_crew)
System_failure is another India-based micro-influencer. He works in the tech niche talking about Gadgets, their usage, how to keep them in good condition, and their repair. He is one of the leading influencer names with a passion for exploration and continuous learning. System_Failure produces insightful content on programming and cybersecurity. His IG features hands-on demonstrations with several gadgets, giving real-time practical information.
While he hasn’t set IG highlights, his content speaks for itself. Besides his tech-focused videos, he also owns a separate photography page dedicated to accumulating the essence of technological gadgets and machines.
9. Tanvi Rathore
Tanvi Rathore establishes herself as a micro-influencer cum blogger. She is a popular creator whose content spans niches, such as Fashion, Beauty, Lifestyle, and Travel. She actively engages in reviewing and offering testimonials.
Tanvi Rathore also partners with brands, recently reviewing cosmetic products for Asta Berry Indulge. Her Instagram page reflects a wide range of content, featuring lifestyle, beauty, and product reviews. She has carefully organized her IG highlights to cover several collaborations and experiences, including fashion, skincare, events, gifts, and much more. With her interactive content, she continues to connect with her fans, giving authentic reviews and recommendations.
10. Vansh Saini
Vansh Saini has been recognized as one of the renowned micro-creators in India. He establishes himself as a creator and editor. Roorkee-based Vansh continually publishes several viral posts and reels. He is showcasing all the destinations that he explores.
Vansh Saini’s IG highlights provide a glimpse into his diverse interests and experiences. His prepared topics include Highlights, Bhai, Friends, Rishikesh, Birthday, Me, School, Music, Journey, Photography Poses, Sunsets, Weddings, Village Locations, and Photography Skills.
11. Anmol Dua
Anmol Dua identifies herself as a lifestyle influencer on Instagram. She showcases her skills in beauty, fitness, lifestyle and fashion. Being a style coach and the best fashion influencer based in Mumbai, she encourages her audience to discover new trends, overcome the difficulties of going beyond their comfort zone, and develop a unique sense of style.
Her partnerships have comprised significant projects with L’Oreal and Vogu, along with an ongoing series with LBB Mumbai named “A Day in the Life of Anmol Dua” and Nykaa Fashion. Also, she has collaborated with prominent brands such as Lakme, MAC Beauty, and many more.
12. Pathan Nadeem
Pathan Nadeem is one of the fastest-evolving micro-influencers in India. He has gained huge popularity for his multifaceted expertise as a dietician, sportsperson, body transformation expert, fitness counselor, fitness trainer, and nutrition expert.
With a PhD in Sports Fitness and International Recognition, he has made a notable influence on the fitness community. On his Instagram page, Pathan Nadeem has formed a variety of highlights that showcase his expertise and journey. These include Covid-19 Time, Transformation, Workout, Your Opinion, Abs Workout, Do not Try, Deep Hard, Subscribe, Visit, Jai Hind, Results, Loser Winner, Results You Want, Hunk, Biceps Workout, Results 3 Months, and a lot more. His IG content activates to inspire and motivate people towards a healthier lifestyle.
13. Charu and Vasundhara
These are the top India-based micro-influencers who incorporate themselves into the fashion and design fraternity. Charu and Vasundhara give unique reviews for contemporary lavish occasion wear. What makes them stand out in the micro-influencer community is that they publish different reels and posts daily to showcase a variety of stylish outfits.
Their IG highlights consist of Masoom Minawala, C&V women, Komal Pandey, ThatBohoGirl, Kompal Matta, Covid Tips, Aashna Shroff, Natasha Luthura, and more. In addition to this, they actively tag several fashion & lifestyle social influencers elevating the engagements.
14. Mohammad Ayaan
Another leading micro-influencer in India is Mohammad Ayaan. He is a structural engineer by profession with a huge passion for photography and videography. He is available across several social media marketplaces, including Twitter and Facebook, wherein he interacts with his audience.
On his IG page, Mohammad Ayaan has prepared highlights that reflect his experiences and personal connections, such as I Do Smile, Khawaja Ji, Hazrat, Ammi Abu, Brothers, and many more. His reels and posts deliver a range of content, across personal style, travel destinations, events, and memorable moments, ultimately giving his fans an overview of his multifaceted life.
15. Rimpi Jakhwal
Rimpi Jakhwal has developed herself as a digital creator and entrepreneur. She is not just the best micro-influencer in India but also a well-known name on social media platforms. Her posts revolve around beauty, lifestyle, care, and travel. She actively publishes several reels highlighting various places, haircare, hair styling tips, and more. (Get in touch with Haulpack, the best micro-influencer agency in India, to hire a micro-influencer like Rimpi for your brand).
Rimpi has prepared her IG highlights, wherein she discusses topics like Best Friend Forever, Maa, Brother, Cutie, Me, Orientation, Sister Wedding, Highlights, Poll, Let’s Work, Work + Enjoy, and more. She publishes IG posts regularly which drive larger engagements.
Conclusion
In a nutshell, micro-influencing is driving digital engagement with their niche expertise and authentic content. From fashion to wellness to fitness and more, these creators have a strong influential ability. Whether you’re aiming to reach out to new people or a follower seeking distinctive inspiration, the above micro-influencers are the ones to check out in 2025. Their reliability, creativity, and impact carry on to shape trends and drive meaningful connections in the influence marketing world. Which one of these is your favorite, comment below! I would like to know about it.
FAQs on Micro-Influencers in India 2025
- What is the total number of micro-influencers in India?
There are over 3,000 micro-influencers in India, based on a definition of having 1000-25000 followers, with most of their fans located across the country.
- What is a micro-influencer?
A micro-influencer is an individual that generally has an audience of 10,000-1, 00,000.
- How powerful are micro-influencers?
Micro-influencers usually have maximum engagement with their fans and have a huge influence on them. Unlike mega-influencers, their followers are nicer, which means their followers are more likely to be relatable to your business and be interested in what the influencer has to say.
- What is the growth of micro-influencers
Micro-influencers are transforming the way businesses reach their audiences. With a follower count typically ranging between 10k and 100,000, these creators have established themselves as an effective tool for D2C businesses that plan to drive authentic, impactful results.
- How much does an Indian micro-influencer charge?
They usually charge between 1k -10k per post; however, the exact amount is based on many aspects, including engagement rate, follower count, and niche.
