lifestyle influencers In India: The world of lifestyle influencers in India is growing exponentially, shaping trends and informing consumer choices nationwide. From lifestyle vloggers to Indian lifestyle bloggers, these personalities are so much more than social media-famous—it is a term that covers all who are trendsetters, brand ambassadors, and Indian cultural icons.
This blog explores the top 20 lifestyle influencers in India 2025, capable of conjuring up an audience by their unique style, engaging content, and influential online presence. Discover the faces behind your favorite lifestyle brands in India and the stories that make them stand out.
Best 20 Lifestyle Influencers in India [Year]
1. Tarini Shah (@tarinishah) – 1.2M Followers
Tarini Shah, a vibrant lifestyle influencer, has left a lasting impact on the online world. People often search for Tarini Shah’s age, curious about the person behind the content. She is known for her relatable and stylish posts on Instagram covering fashion, travel, and beauty. The young generation admires her, and she has become a popular choice for many.
Tarini’s partnerships with leading lifestyle brands in India speak volumes about her influence. Whether narrating her recent travel escapades or introducing a new clothing collection, Tarini’s friendly demeanor and genuine style have garnered her a dedicated audience. Her reach goes beyond Instagram, with her YouTube channel gaining popularity for its honest vlogs and practical lifestyle advice.
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2. Kusha Kapila (@kushakapila) – 2.4M Followers
Kusha Kapila is a well-known lifestyle influencer in India, and she is loved for her funny and stylish approach. Her humorous commentary on everyday life and social norms connects with many people, and that’s why both brands and followers adore her. Working with top lifestyle labels in India showcases how diverse her content creation skills are. Kusha’s down-to-earth charm and clever content have set her apart as a pioneer in the world of lifestyle influencers. Apart from her presence on Instagram, Kusha also shines on television and web series, revealing her many talents to the world.
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3. Dolly Singh (@dollysingh) – 1.8M Followers
Dolly Singh is a real power player in the Indian lifestyle blogging scene. She is renowned for her humorous sketches and sassy fashion posts, effortlessly blurring the lines of comedy with lifestyle topics. Through her partnerships with major lifestyle brands in India, Dolly proves how she can influence trends and what people purchase.
Her candid nature and content have earned her a loyal following, making her one of the most down-to-earth lifestyle influencers. Dolly is also on YouTube and other social media sites. She is the top content creator in India and is active on Instagram.
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4. Komal Pandey (@komalpandeyofficial) – 2.9M Followers
Komal Pandey is well-known for her unique fashion sense and original style. She is a popular lifestyle influencer who creates innovative fashion content that breaks the usual rules. You can find eye-catching outfits and helpful style advice on her colorful Instagram profile, leading to partnerships with prominent lifestyle brands in India. Komal’s journey from simply loving fashion to becoming a successful lifestyle blogger in India serves as a source of motivation for many budding influencers. Through her YouTube channel, where she shares detailed fashion guides and personal experiences, she continues to expand her impact in the world of lifestyle content creation.
5. Siddharth Batra (@siddharth93batra) – 820K Followers
Siddharth Batra is changing how men dress and care for themselves in India. He makes videos about lifestyle and fashion; in them, he shows that it’s okay for men to wear whatever they like, breaking old rules about what men should wear. Big lifestyle brands in India work with Siddharth because he is influential in fashion. People like to see his posts and videos because he tries different, bold styles. Siddharth wants to show that anyone can wear any style they want, making him an important person in the world of lifestyle influencers in India.
6. Masoom Minawala (@masoomminawala) – 1.1M Followers
Masoom Minawala is a top lifestyle blogger in India. She has specially carved out her niche in the fashion world. She talks about fashion, beauty, and growth, which has greatly interested many people. Masoom works with big lifestyle brands in India and worldwide, showing that she is liked by people everywhere.
Her journey from simply loving fashion to becoming a successful businesswoman and influencer shows how much effort and imagination she puts into her work. Masoom’s blog and social media pages motivate new Indian lifestyle bloggers who look up to her for guidance and inspiration.
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7. Kritika Khurana (@thatbohogirl) – 1.3M Followers
Kritika Khurana, or That Boho Girl, is one of the lifestyle bloggers in India who is creating a trend. Her free-spirited bohemian style and interesting travel stories have gained a strong following. Through collaborations with different lifestyle brands in India, Kritika expresses her sense of style and exerts great influence in the fashion world.
Her blog is a treasure trove of styling advice and travel tales, attracting those seeking bohemian fashion inspiration. Kritika’s genuine charm and engaging content have endeared her to the community of lifestyle influencers, making her a cherished personality in the industry.
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8. Shereen Sikka (@shereenlovebug) – 480K Followers
Shereen Sikka is a lifestyle influencer more knowledgeable in fashion, beauty, and wellness. People like to follow her on Instagram because she has a good fashion sense, posts gorgeous outfits, and sometimes posts beauty tips and healthy lifestyle ideas. Her followers like her. She partners with big lifestyle brands in India, which shows how much she influences the lifestyle world.
Her content is extremely relatable to connect with her and motivates others, providing healthy advice for their daily lives. Through her blog and social media, Shereen has created a reliable go-to source among the community of lifestyle influencers within India.
9. Juhi Godambe (@juhigodambe) – 530K Followers
Juhi Godambe is the epitome of exceptional style and a successful entrepreneurial attempt. Her Instagram feed is just a pleasure display of chic outfits and lifestyle ideas that fascinate her followers. Association with known lifestyle brands in India further highlights Juhi’s enormous influence in fashion.
Through her blog and social media presence, Juhi stands as a guiding light for several people wanting to uplift their game of style. Due to her devotion to her hobby and apt dressing sense, she is a widely followed personality in the cluster of new-age Indian Lifestyle bloggers.
10. Aashna Shroff (@aashnashroff) – 950K Followers
Aashna Shroff as a lifestyle influencer and a successful businesswoman, has become quite popular due to her helpful insights on beauty and fashion. Her diverse content, from fashion recommendations to beauty tutorials and captivating travel narratives, resonates with a wide audience. Aashna’s partnerships with major lifestyle brands in India underscore her influence and solidify her position as a leading figure in the influencer industry. Through her blog, The Snob Journal, Aashna has created a sought-after platform for fashion enthusiasts eager to stay updated on the latest trends. Her compelling content and enterprising mindset have made her a significant presence in India’s domain of lifestyle influencers.
11. Sejal Kumar (@sejalkumar1195) – 890K Followers
Sejal Kumar is a lifestyle YouTuber and content developer for fashion, traveling and vlogging channels. Her audience likes staying in touch with her as she posts interesting and catchy videos with her lively persona. Sejal often works with different lifestyle brands in India, showing how much people trust her in the lifestyle world. Fans love her YouTube channel where she posts vlogs and fashion videos. Sejal’s realness and imaginative content set her apart from other lifestyle bloggers in India.
12. Santoshi Shetty (@santoshi_shetty) – 790K Followers
Her unique style and imaginative content define Santoshi Shetty’s path as a lifestyle influencer. She is recognized for her trendy fashion updates and captivating travel stories, showcasing remarkable beauty. Partnering with leading lifestyle companies in India, she often focuses on sustainable practices and ethical fashion choices. Through her blog, The StyleEdge, Santoshi offers a haven for fashion lovers in search of fresh ideas. Her commitment to advocating for sustainable fashion positions her as a highly regarded figure within the community of lifestyle bloggers in India.
13. Siddhartha Joshi (@sidjoshin) – 320K Followers
Siddhartha Joshi, a big fan of travel who writes about his life on the internet in India, tells interesting stories about his travels and advises about how to live. On his Instagram and blog, he often works with companies that sell things for a good life in India to show how fun it is to travel and have adventures.
People like how Siddhartha talks about his trips and have become his fans because of it. His blog is called The Wanderer for those who get bored at home and want to discover something new and interesting. Siddhartha is popular because you can feel that you are together with him telling the story. His love for traveling makes him different from others narrating life in India.
14. Larissa D’Sa (@larissa_wlc) – 710K Followers
Larissa D’Sa is a gifted lifestyle vlogger who loves to showcase her artwork, travels, and do-it-yourself ideas. You will discover colorful representations of her imagination and fun travels worldwide on her Instagram. Larissa still astounds everyone with her versatility and new proposals which she shares with different lifestyle brands based in India.
Her YouTube channel is a source of inspiration where she shares remaining guides of DIY crafts and interesting travel blogs, keeping her followers glued to the screen. Larissa was one of the truly individualistic lifestyle bloggers due to her artistic blog design and interesting content.
15. Malvika Sitlani (@malvikasitlaniofficial) – 950K Followers
Malvika Sitlani is a familiar face in the world of online beauty and lifestyle influence within India. Her presence has grown significantly due to the engaging content she shares on Instagram, where she offers makeup tutorials and valuable lifestyle tips, captivating a dedicated audience. Through her collaborations with major lifestyle brands in India, Malvika demonstrates her deep understanding of beauty and fashion trends.
Her YouTube channel has also garnered popularity among makeup enthusiasts for its assortment of tutorials and honest product reviews. Malvika’s warm personality and wealth of knowledge of beauty have positioned her as a prominent and admired figure within the Indian lifestyle influencer sphere.
16. Ankita Chaturvedi (@corallistablog) – 460K Followers
Ankita Chaturvedi is one of the most prominent Indian lifestyle bloggers, whose blog is called Corallista. Being a beauty, skincare, and wellness professional, Ankita has carved a niche for herself and is considered a go-to person within society. Being involved with diverse lifestyle brands in the country, she has improved the Indian beauty market.
Her blog enjoys a large audience and is visited by beauty products and services fans who search for detailed descriptions and instructions. From talent to hard work: Ankita Joseph is an excellent model, an influential beauty expert, and an incandescent personality of today’s active Internet LifeStyle platform.
17. Ranveer Allahbadia (@beerbiceps) – 1.7M Followers
Ranveer Allahbadia, widely recognized as BeerBiceps, is a popular figure in health, fashion, and personal growth. His uplifting messages and helpful tips have attracted a large audience. Ranveer’s impact on the fitness and lifestyle realms is evident through partnerships with various lifestyle brands in India. Fans enjoy his YouTube channel, where he shares practical fitness advice and valuable life lessons. Ranveer’s comprehensive view on lifestyle and fitness sets him apart as a prominent figure in India’s influencer domain.
18. Shivesh Bhatia (@shivesh17) – 430K Followers
Shivesh Bhatia, a talented baker and lifestyle blogger from India, has transformed his love for sweets into a thriving online profession. On his Instagram page, you’ll find a delightful combination of delicious desserts and aspects of everyday life. Shivesh frequently partners with lifestyle companies in India, centering on food, travel, and home decoration. Dive into his blog, Bake with Shivesh, to uncover a wealth of baking recipes and helpful advice. Shivesh’s boundless creativity and unwavering dedication to baking set him apart as a distinctive voice within the community of lifestyle influencers.
19. Aanam Chashmawala (@aanamc) – 420K Followers
Aanam Chashmawala is a well-experienced lifestyle influencer who knows much about beauty, fashion, and wellness. If you check out her Instagram page, you’ll see a mix of stylish clothes, beauty lessons, and tips for feeling good. Aanam works with different lifestyle brands in India, showing how much she can influence the lifestyle world—her blog, What When Wear, is popular with people who love fashion and beauty. Aanam’s interesting posts and helpful advice have earned her much respect among Indian lifestyle bloggers.
20. Nikhil Sharma (@mumbiker_nikhil) – 1.4M Followers
Nikhil Sharma, also known as Mumbiker Nikhil, is a popular lifestyle vlogger who creates videos about travel and daily life that connect with many people. On his Instagram, you can see all his exciting travel experiences and helpful lifestyle advice.
Nikhil often partners with well-known lifestyle brands in India to showcase thrilling adventures and new places to explore. His YouTube channel is a go-to for fans, where he shares captivating travel vlogs and interesting lifestyle content. Nikhil’s love for travel shines through in his storytelling, making him a standout member of the lifestyle influencers’ community.
Conclusion
In 2025, 20 influential lifestyle creators in India are reshaping how we view fashion, travel, beauty, and wellness. These individuals, from lifestyle vloggers to bloggers, reflect the varied and lively Indian lifestyle scene. Their impact goes beyond just social media, shaping how lifestyle brands in India engage with their audience, playing a crucial role in the constantly changing digital world.
