Indian Beauty Influencers on Instagram: Perhaps nothing has grown faster in India over the last decade than its beauty industry. And undoubtedly, influencers play a very significant role. These digital influencers have changed the way people perceive beauty by fusing elements of their traditional values into their very modern aesthetics. From product reviews to makeup tutorials and skincare routines, Indian beauty influences inspire millions to explore new looks, care for their skin, and embrace their uniqueness.
Indian Beauty Influencers on Instagram
This post will explore the lives and work of the top 25 Indian beauty influencers, known for their influences, unique styles, and uptakes by their audiences. These people do not simply work as makeup artists or delight in skin care alone. Rather, they are businesspeople, content creators, and visionaries who are changing the understanding of beauty in a country as plural as India.
Top 25 Indian Beauty Influencers on Instagram 2025
1. Komal Pandey (@komalpandeyofficial)
Komal Pandey is truly the name of Creativity, Boldness, and everything in the Beauty and Fashion Industry. Known for her experimentation with style and confidence, Komal shares everything from glam makeup looks to raw, unfiltered skin care advice. Her journey began as a fashion content creator, but her growing love for beauty quickly became the greater niche.
Komal’s content stands out to those who appreciate authenticity because of the many bold makeup looks that commonly go against conventional beauty norms. Komal encourages her followers to venture out of their comfort zones through her YouTube tutorials, which have millions of views, and Instagram content to a viewership of millions.
Through her associations with top beauty brands in the industry, Komal has established herself as a voice of trust within the Indian beauty world. Whether it’s an evening red carpet glam or a no-makeup look, Komal ensures her content is relatable yet aspirational.
Instagram Followers: 1.7M
YouTube Subscribers: 1.4M
Engagement Rate: 5.8%
Collaborations:
- Nykaa
- Maybelline
- H&M Beauty
- L’Oréal Paris
- Amazon Beauty
2. Ankita Chaturvedi (@corallistablog)
Ankita Chaturvedi, popular as Corallista, is the most prominent trendsetter in India’s influencer beauty world. After starting her blog in 2011, many people recognized her due to her comprehensive reviews, tutorials, and know-how on makeup and skincare.
Ankita’s style is as old as it is new. She caters to everyone from beginners to advanced beauty enthusiasts, and the content varies from basic makeup techniques to complex bridal looks. What sets Ankita apart is that she gets really deep about skincare, mostly explaining the science behind the ingredients and the routines so that her audience can make informed decisions.
The content Ankita has on her blog is great because she stays authentic and often shares her skin struggles and journeys that keep her followers embracing their imperfections. She also works with international and Indian beauty brands, thus being a name many trusts for the right, high-quality advice.
Instagram Followers: 245K
YouTube Subscribers: 780K
Engagement Rate: 4.5%
Collaborations:
- Clinique
- MAC Cosmetics
- The Body Shop
- Estée Lauder
- Kama Ayurveda
3. Shreya Jain (@shreyajain26)
Shreya Jain is a true veteran of the Indian beauty influencer sphere, representing all things relatable with her work and knowledge encompassing various areas of makeup artistry. Her current commitment began with YouTube tutorials of affordable beauty products that made high-quality makeup affordable for all.
Shreya’s content is a perfect mix of fun and information. She experiments with bold looks, discusses the latest beauty trends, and reviews products from both luxury and drugstore brands. She has a down-to-earth personality and is unafraid of real-life issues like body positivity and mental health, which won many hearts.
These range from master makeup classes she conducts to participating with some of the world’s most celebrated brands. Inspirational makeup tutorials from Shreya give hundreds and thousands of women confidence through makeup and self-care.
Instagram Followers: 500K
YouTube Subscribers: 720K
Engagement Rate: 6.2%
Collaborations:
- Sephora India
- Colorbar
- Smashbox
- Nykaa Cosmetics
- Dove
4. Debasree Banerjee (@debasreee)
Debasree Banerjee is a pioneer in the Indian beauty. Her journey started on YouTube as she created very detailed, step-by-step tutorials that could be applied at all skill levels. With time, Debasree expanded her Instagram presence, where her bright aesthetic and honest personality gained her thousands of followers.
Debasree is very passionate about innovative make-up and skin care techniques. From perfect party looks to bold color experiments, she hopes the content here would benefit adventurous beauty enthusiasts and those who prefer more subtle elegance.
She is one of the strong qualities in commitment towards transparency. She shares unfiltered reviews on most things and updates the viewers on the use of cruelty-free and sustainable products. Being a proud skin positivity advocate, she does not hide her struggles with acne, making her a relatable and trustworthy voice in the industry.
Instagram Followers: 350K
YouTube Subscribers: 240K
Engagement Rate: 7%
Collaborations:
- The Ordinary
- Forest Essentials
- Too Faced
- Pixi Beauty
- Nykaa Luxe
5. Malvika Sitlani Aryan (@malvikasitlaniofficial)
Malvika Sitlani Aryan is one of the best beauty influencers in India. She spreads joy with her high energy and glamorous pictures. From being a model, Malvika started her life as a beauty content creator to share more of her love for makeup among all.
Malvika’s content is based on tutorials, product reviews, and skincare routines. She is personalized style generally consists of flawless base makeup, bold eyes, and glowing skin, thus making her the favorite creator among users who require special-occasion looks. Malvika’s YouTube channel is a treasure trove of beauty hacks and in-depth reviews that deliver value to viewers across all skill levels.
Beyond the beauty sphere of expertise, Malvika strikes gold with her candid talks about self-love, personal growth, and mental health. With all she brings across, it is said that there’s an influencer beyond that: she’s the best friend and mentor to someone sitting there.
Instagram Followers: 630K
YouTube Subscribers: 430K
Engagement Rate: 8%
Collaborations:
- Benefit Cosmetics
- Estée Lauder
- Nykaa
- Charlotte Tilbury
- Kérastase
Also Read: How to delete Instagram account permanently? | Ultimate Guide
6. Jovita George (@mrjovitageorge)
Founder Jovita George, lovingly referred to as “Mr. Jovita George” online, brings a fresh point of view to India’s beauty space. Based in Kerala, Jovita has carved a niche for herself by celebrating deeper skin tones and advocating the need for inclusivity in the beauty industry.
Jovita’s tutorials mainly revolve around makeup looks that suit Indian skin tones. From the perfectly nude lipstick to foundations that don’t wash you out, her content guides anyone who seeks to see themselves represented in this world of beauty. Jovita also tackles the ill effects of colorism and empowers her followers to love their natural complexion.
Her clever humor and knowledge of beauty items make her content entertaining and rich with information. The collaboration of Jovita with international brands highlights her international appeal and her dedication to making the industry more inclusive.
Instagram Followers: 240K
YouTube Subscribers: 500K
Engagement Rate: 6.5%
Collaborations:
- Fenty Beauty
- MAC Cosmetics
- L’Oréal Paris
- Nykaa
- Bobbi Brown
7. Aashna Shroff (@aashnashroff)
Aashna Shroff is a multidimensional influencer who does work in beauty, fashion, and lifestyle. Known for being classy and upholding sophisticated aesthetics, making up with perfect makeup, Aashna has become a household name in India’s influencer space.
Aashna’s beauty content often highlights timeless elegance. She focuses on enhancing natural beauty through minimal yet impactful techniques. Her tutorials are detailed, ensuring her followers can easily replicate her looks. Aashna’s emphasis on skincare routines also underscores her belief that great makeup starts with healthy skin.
Besides tutorials and reviews, Aashna often posts glimpses of her personal life to connect with her audience to a larger extent. Additionally, her association with some top beauty brands further underpins her credibility and influence in the industry.
Instagram Followers: 1M
YouTube Subscribers: 200K
Engagement Rate: 5.2%
Collaborations:
- Dior Beauty
- Clinique
- Kiehl’s
- Sephora India
- L’Occitane
Also Read: How to find Instagram Influencers? A Guide for Brands
8. Roshni Walia (@roshniwaliaa)
Roshni Walia is a rising beauty influencer known more for her young charm and innovative makeup looks. As an actress turned content creator, Roshni brings something unique to the beauty world – blending cinematic glamour with everyday practicality.
The Instagram feed is a bright colorful mix of bold eye makeup, glowing skin, and experiment hairstyles. Roshni often does fun and creative tutorials and appeals to the younger demographics looking for ways to express themselves through beauty. She also advocates cruelty-free and vegan products, promoting ethical choices in her content.
What sets Roshni apart is her ability to make high-end makeup techniques accessible to everyone. Whether recreating iconic celebrity looks or sharing her skincare secrets, Roshni’s content is aspirational and relatable.
Instagram Followers: 320K
YouTube Subscribers: N/A
Engagement Rate: 6.8%
Collaborations:
- Nykaa Cosmetics
- Sugar Cosmetics
- MAC Cosmetics
- Faces Canada
- Colorbar
9. Prachi Agrawal (@superwowstyle)
Prachi Agrawal, the girl with SuperWowStyle, is known for engaging beauty tutorials and hot DIY hacks. She is an influencer who started by seeking beautiful and quick, simple beauty tips, a budget-friendly deal for her viewers.
Prachi posts from simple skincare remedies using natural ingredients to more elaborate makeup transformations here. She engages her followers in remembering the importance of self-care, urging them to experiment with various products and techniques to discover what works best for them.
Her friendly and approachable demeanor has gained her a big following across platforms. Prachi proves that creativity and authenticity have power in this digital media space.
Instagram Followers: 120K
YouTube Subscribers: 1M
Engagement Rate: 4.7%
Collaborations:
- Himalaya Herbals
- Nivea India
- Garnier
- Mamaearth
- Plum Goodness
10. Kritika Khurana (@thatbohogirl)
Kritika Khurana, known widely as That Boho Girl, has emerged as a super-influencer in India’s beauty and fashion sphere. The bohemian aesthetic with self-expression defines the space into which she blends beauty with lifestyle content seamlessly.
Kritika’s makeup tutorials highlight radiant skin, earthy tones, and minimalist techniques. Thus, her audience is natural beauty lovers who are always looking for suggestions on how to enhance natural beauty. The content centers not only on make-up but also discusses skincare routines suited to the Indian climate and different skin types.
In addition to all of her beauty knowledge, Kritika regularly spoke about mental health and body positivism, urging her subscribers to love their quirks. The alliance of collaborations with beauty brands of high repute proves that she has the connections and trust with the audience created by her simple, easy-going nature.
Instagram Followers: 1.8M
YouTube Subscribers: 400K
Engagement Rate: 5.5%
Collaborations:
- Nykaa
- The Face Shop
- Forest Essentials
- Maybelline
- Lakmé
Also Read: How to make an Instagram carousel post 2025 | Boost Engagement
11. Hesha Chimah (@thestylecompany)
Hesha Chimah is a beauty and lifestyle influencer celebrated for her sophisticated and classy content. She brings a fashion background in collaboration with timeless elegance and modern trends to the table of beauty.
Her makeup tutorials often focus on creating flawless, high-end looks. Whether it’s a glamorous evening ensemble or a fresh, dewy daytime appearance, Hesha ensures her followers have the skills to replicate her signature style. At the same time, she frequently publishes luxury beauty product reviews to give her audience insight into quality investments.
Hesha is committed to education. She always breaks down complex beauty concepts into simple terms that cater to beginners and advanced enthusiasts. She has been strong on Instagram and YouTube, making her a trustworthy voice in India’s beauty industry.
Instagram Followers: 180K
YouTube Subscribers: N/A
Engagement Rate: 6.3%
Collaborations:
- Chanel Beauty
- Estée Lauder
- MAC Cosmetics
- Clinique
- Charlotte Tilbury
`12. Ankush Bahuguna (@ankushbahuguna)
Breaking stereotypes in the beauty world, Ankush Bahuguna has been one of India’s top male beauty influencers. Well-known first as a humorous contributor, Ankush transitioned to explore makeup as art and self-expression, which challenged him and masculinity at large.
The content Ankush creates is bold, artistic, and empowering. He has been experimenting with bright eye shadows and contouring, proving that makeup is for everybody, regardless of gender. His tutorials more often work on striking; editorial looks to inspire his audience to think of beauty as a creative outlet rather than a means of conformity.
Ankush uses his platform to advocate for acceptance and inclusivity in the beauty space. His journey has inspired men to explore makeup and sparked important conversations about breaking beauty norms.
Instagram Followers: 450K
YouTube Subscribers: N/A
Engagement Rate: 7.4%
Collaborations:
- Fenty Beauty
- Smashbox
- Kay Beauty
- L’Oréal Paris
- Maybelline
13. Dolly Singh (@dollysingh)
Dolly Singh is one of those multitasking creators whose charm and relatability have made her a popular icon in the beauty space. Known for her sarcastic skits, raw honesty, and real life, Dolly gets beauty seamlessly into her lifestyle content.
With her practical and effortless approach to makeup, Dolly is the perfect guide for busy individuals who want to look fabulous without spending hours in front of a mirror. From those everyday subtle looks to those glamorous evening event-ready transformations, Dolly’s tutorials are versatile and achievable.
Authenticity is undoubtedly Dolly’s strongest asset. She often opens up about her beauty battles and victories so her audience feels understood and recognized. Collaboration with well-known beauty brands further accentuates her influence and credibility.
Instagram Followers: 1.6M
YouTube Subscribers: N/A
Engagement Rate: 4.9%
Collaborations:
- MAC Cosmetics
- Sugar Cosmetics
- Kay Beauty
- Plum Goodness
- Nykaa Luxe
14. Aditi Bhatia (@aditibhatia)
Aditi Bhatia, an amazing actress and beauty influencer, has an amazing personality and tremendous makeup skills. From a television background, she brings all sorts of glamour to her beauty content, making it both aspirational and real.
From flawless base makeup bold lips, and stunning eye looks, Aditi teaches us how to do it all. She often shares product recommendations that cater to Indian skin tones and climatic conditions. Her focus on
skincare also shows that she is convinced that a good routine is needed to get long-term results.
The followers love simple, bubbly, and Candid-Aditi because of her personality. Her rising influence in the beauty space speaks volumes about talent and dedication.
Instagram Followers: 950K
YouTube Subscribers: N/A
Engagement Rate: 5.7%
Collaborations:
- L’Oréal Paris
- Colorbar
- Faces Canada
- Garnier
- The Body Shop
15. Ankita Srivastava (@ankitasrivas)
Ankita Srivastava is rising to greatness in beauty with her attention to detail and innovative tutorials. She brings a balance between fine art and makeup application for the general person to follow.
Ankita’s tutorials are pretty comprehensive, and her guides about mastering complex techniques such as smokey eyes or contouring are often presented step by step. She also is known for in-depth reviews of beauty products, providing valuable insights into their performance and suitability for different skin types.
The reason Ankita stands out is that she values quality and genuineness. Her association with big brands speaks of her credibility, and her passion for beauty continues to inspire people for Ankita in an increasing fanbase.
Instagram Followers: 150K
YouTube Subscribers: 50K
Engagement Rate: 6%
Collaborations:
- Smashbox
- Estée Lauder
- Kay Beauty
- Forest Essentials
- Maybelline
16. Bharti Malhotra (@crazylipsss)
Bharti Malhotra, aka CrazyLipsss, is a beauty influencer who thrives on creativity and experimentation. The vibrancy of her personality and dynamic makeup looks have attracted an avid following across platforms.
Bharti’s content often features bold lip colors, dramatic eye makeup, and flawless base applications. She isn’t afraid to push boundaries, encouraging her audience to explore unconventional styles and techniques. Her tutorials are engaging and detailed, ensuring viewers can easily replicate her looks.
Bharti also focused much on inclusivity and self-expression. Her successful maneuver as an influencer marks the importance of embracing individuality in the ever-changing beauty world.
Instagram Followers: 450K
YouTube Subscribers: 250K
Engagement Rate: 7.2%
Collaborations:
- Huda Beauty
- Lakmé
- Maybelline
- Faces Canada
- Nykaa
17. Shruti Arjun Anand (@shrutiarjunanand)
Shruti Arjun Anand is among India’s top beauty influencers, with a massive audience across all of the major social media. She started with YouTube, producing content that spoke to many women who wanted easy but efficient solutions to their beauty dilemmas.
Shruti’s content spans makeup tutorials, skincare routines, and hairstyling tips. Her tutorials are designed for everyday women, focusing on quick and affordable techniques. From natural, everyday makeup to festive glam, her versatility appeals to a broad audience.
Apart from beauty, Shruti often shares videos about cultures and lifestyles, making her a complete influencer. Her personality and dedication to always providing value have made her one of the reliable names in the Indian beauty sector.
Instagram Followers: 950K
YouTube Subscribers: 3.5M
Engagement Rate: 4.5%
Collaborations:
- L’Oréal Paris
- Maybelline
- Colorbar
- Mamaearth
- Nykaa
18. Mrunal Panchal (@mrunu)
Mrunal Panchal, known as Mrunu, is a beauty star who has taken the internet by storm with her bold makeup looks and creative content. Starting on TikTok, she soon moved to Instagram and YouTube, where her vibrant personality only sparkled more.
Mrunu is known for tutorials on experimental makeup, incorporating bright colors, lots of glitter, and intricate designs. Her signature style is her artistic approach; she fuses makeup with storytelling to create visually stunning content. Mrunu’s gen-Z-centric style pushes back against traditionalist norms, encouraging the audience to unleash their creativity.
Collaborations with top beauty brands mark the significant influence that Mrunal has grown under. Her love for things that challenge and push boundaries has aligned her fans in search of bold and unconventional looks.
Instagram Followers: 1.3M
YouTube Subscribers: 600K
Engagement Rate: 8.1%
Collaborations:
- Nykaa
- Kay Beauty
- Huda Beauty
- Faces Canada
- L’Oréal Paris
19. Siddharth Batra (@siddharth93batra)
Siddharth Batra is another male beauty influencer who is making the boundaries of gender normativity redundant on the Indian beauty scene. He appears flamboyantly confident, and for all those in a relation
of perception with him, his makeup is merely a form of self-expression.
Most of his tutorials are connected with dramatic eye makeup, smooth base, and bold lip color. Siddharth works from a creative angle and serves different beauty art to his audience. His collaborations with beauty and fashion brands make him versatile and full of innovation. In addition to the makeup, Siddharth actively works for inclusion and acceptance, using his platform to challenge stereotypes and inspire others to embrace their individuality.
Instagram Followers: 230K
YouTube Subscribers: 70K
Engagement Rate: 6.6%
Collaborations:
- MAC Cosmetics
- L’Oréal Paris
- Nykaa
- Maybelline
- Urban Decay
20. Parul Garg (@parulgargmakeup)
Parul Garg is a well-known makeup artist, now a beauty influencer, focusing on bridal and special occasion make-up. Her skills have made her one of the most requisitioned professionals in the Indian beauty industry.
Parul’s content, more or less, consists of tutorials on glamorous and traditional Indian makeup. From radiant bridal looks to party-ready transformations, she gives the audience step-by-step guides that appeal to women looking for sophisticated and elegant styles.
Parul regularly discusses skincare and hair care routines, ensuring her followers have a well-rounded approach to beauty. She has earned a committed fan base with her dedication to perfection and meticulousness, leading to great recognition.
Instagram Followers: 500K
YouTube Subscribers: N/A
Engagement Rate: 5.3%
Collaborations:
- Lakmé
- Colorbar
- MAC Cosmetics
- Maybelline
- Shiseido
21. Kriti DS (@kritids)
Kriti DS is a beauty and fashion influencer known for her chic aesthetic and effortless style. Her content seamlessly blends classic beauty techniques with modern trends, appealing to a wide demographic of followers.
Kriti’s tutorials focus on creating glowing skin and enhancing natural features. She often shares tips on achieving a polished look with minimal effort, making her content accessible to beginners. Kriti’s skincare advice is also highly valued, as she emphasizes the importance of maintaining healthy skin as the foundation for great makeup.
Her collaborations with top-tier beauty brands underscore her influence and credibility. Kriti’s genuine personality and refined taste stand out in the Indian beauty space.
Instagram Followers: 200K
YouTube Subscribers: 45K
Engagement Rate: 5.8%
Collaborations:
- Nykaa
- Clinique
- L’Oréal Paris
- Maybelline
- The Body Shop
22. Shalini Samuel (@shalinisamuelofficial)
Shalini Samuel is a beauty influencer whose work celebrates individuality and confidence. Known for her bold makeup looks and innovative tutorials, Shalini has established herself as a creative force in the beauty community.
Her content features dramatic eye makeup, vibrant lip colors, and glowing skin. Shalini isn’t afraid to experiment, offering her audience a wide range of styles to explore. Her tutorials are detailed and user-friendly, empowering her followers to try new techniques confidently.
Shalini also uses her platform to discuss topics like self-love and mental health, encouraging her audience to embrace their unique beauty. Her authenticity and creativity have made her a beloved figure in the industry.
Instagram Followers: 180K
YouTube Subscribers: 120K
Engagement Rate: 6.2%
Collaborations:
- Urban Decay
- Maybelline
- Anastasia Beverly Hills
- MAC Cosmetics
- Fenty Beauty
23. Mehak Sagar (@mehak_sagar)
Mehak Sagar, co-founder of the popular beauty and lifestyle blog WedMeGood, is a well-known name in the Indian beauty industry. Her bridal makeup and beauty trends expertise have made her a trusted source for women preparing for their big day.
Mehak’s content focuses on timeless and elegant looks, catering to brides and beauty enthusiasts alike. Her tutorials often include tips for achieving flawless makeup that lasts all day, making her advice invaluable for special occasions.
In addition to makeup, Mehak shares insights on skincare routines and product recommendations tailored to Indian skin types. Her professionalism and eye for detail have earned her a loyal following and widespread acclaim.
Instagram Followers: 75K
YouTube Subscribers: 100K
Engagement Rate: 7.4%
Collaborations:
- Nykaa
- MAC Cosmetics
- Lakmé
- Huda Beauty
- Bobbi Brown
24. Larissa D’Sa (@larissa_wlc)
Larissa D’Sa is a beauty and lifestyle influencer known for her vibrant personality and innovative content. With a background in art and design, Larissa brings a unique perspective to the beauty world.
Her tutorials often feature bold and colorful looks, emphasizing creativity and self-expression. Larissa’s content caters to beginners and advanced beauty enthusiasts with simple techniques and intricate designs.
Beyond beauty, Larissa shares her passion for travel and sustainable living, encouraging her audience to adopt eco-friendly practices. Her authenticity and artistic approach make her a standout in the influencer space.
Instagram Followers: 70K
YouTube Subscribers: 50K
Engagement Rate: 8.3%
Collaborations:
- Benefit Cosmetics
- Smashbox
- L’Oréal Paris
- Maybelline
- Pixi Beauty
25. Kaushal Beauty (@kaushal)
Kaushal Beauty, a UK-based Indian influencer, has a massive following thanks to her expertise in makeup and skincare. Known for her polished tutorials and timeless looks, Kaushal has become a global icon in the beauty community.
Her content ranges from classic Indian bridal makeup to contemporary Western styles, offering something for everyone. Kaushal’s tutorials are detailed and easy to follow, making her a favorite among beginners and professionals.
Kaushal’s warmth and relatability shine through in her videos, creating a strong connection with her audience. Her dedication to empowering women through beauty has solidified her place as one of the top influencers in the industry.
Instagram Followers: 1.1M
YouTube Subscribers: 2.4M
Engagement Rate: 5.1%
Collaborations:
- Maybelline
- Fenty Beauty
- Anastasia Beverly Hills
- L’Oréal Paris
- Charlotte Tilbury
Conclusion| Indian beauty influencers
These 25 Indian beauty influencers have revolutionized how Indians approach makeup, skincare, and self-care. Each influencer brings a unique style and perspective, inspiring their followers to embrace their individuality and experiment with beauty in new ways. Their dedication and creativity continue to shape trends and redefine beauty standards in India, making them true pioneers in the industry.
