Social Media Influencers : With the introduction of Indian instagram influencers—that are those individuals being followed by a large population and are capable of influencing their audience’s decisions—has directly provided brands with a direct means of interacting with their target demographic.
In India, with its enormously diverse population, social media consumers ranked one of the largest in the world with the large influencers carried by worldwide influence.
Below is an account of the top 20 social media influencers in India across various platforms on Instagram, YouTube, and Twitter.
What is a Social Media Influencer?
Social Media Influencers have become crucial to your digital marketing strategies in that they are able to engage with your viewers at a different level and create relatability with them. They create content that is authentic to their audience, which causes their followers to believe in the authenticity of the recommendations and opinions they share.
Together with sponsored posts and product reviews, collaborations with the brand, and endorsements, they can influence the ultimate consumer purchasing decisions about a given product.
Benefits of Social Media Influencers
Authentic Engagement: Top Instagram Influencers India have a direct connection with their followers in general, and hence they can be more relatable compared to the typical celebrity of the conventional type.
Cost-Efficient Marketing: Influencer marketing ensures that the brands reach a lot of people without spending much money in comparison to that spent on traditional advertising like TV or print media.
Growing Brand Awareness: The influencer can help build an awareness of the brand. For instance, any person who knows an influencer posting about his favorite brand or product will increase awareness and have much discussion instantly.
Higher Sales and ROI: Since influencers are big buyers’ decision-makers, their campaigns lead to higher sales. Properly executed influencer marketing campaigns have also seen increased ROI for the brands.
Viral potential: Social media is viral, so a post from a good influencer could go massive in minutes, possibly resulting in further organic reach.
Top 30 + Social Media Influencers in India 2024
From socially creative, relatable, and inspirational influencers to helping people, here are the top 20 influencers across various niches in India:
1. Virat Kohli
Followers: 271M
Topics: Cricket, Sports
If you love cricket, you are undoubtedly aware that in addition to being one of India’s top batters, Virat Kohli is also one of the leading Indian social media influencers with more than 240 million Instagram followers.
Game updates and marketing partnerships with well-known companies like Vivo, Fire Bolt, and Wrogn are all over his page. Virat is a must-follow whether you’re interested in sports or are just looking for motivation!
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2. Rohit Zinjurke
Followers: 28.4M
Topics: Men’s Fashion, Lifestyle, Dance
From TikTok, Instagram, and YouTube, here comes Rohit Zinjurke. Popularly recognized because of his mind-boggling dance moves, perfect outfit, and lifestyle, the popularity that is envied for so many Indian followers, he posts pictures of the latest outwears, dance covers, photoshoots, and vlogs on his social media pages.
3. Riyaz Aly
Followers: 27.8M
Topics: Lifestyle, Men’s Fashion
Riyaz’s notoriety started on Tik Tok with his popular lip-sync videos, but it eventually spread to Instagram, where he is currently regarded as one of India’s leading influencers. Numerous life updates and gorgeous OOTDs that his admirers like and want to imitate can be seen on the page. He gives you a peek into his fascinating world by sharing his travels, personal life, dancing videos, and crazy escapades.
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4. Gaurav Chaudhary
Followers: 6.0M
Topics: Tech, Gadgets
Tech-savvy Gaurav is a social sensation with a very serious knack for gadget reviewing. Gaurav offers a sneak peek at all of his future YouTube videos and his most recent gadget recommendations on his page.
5. Gaurav Taneja
Followers: 3.7M
Topics: Fitness, Aviation, Vlog
Gaurav Taneja has been winning bodybuilding championships since 2012 his photographs and videos, have always been in high demand among fitness enthusiasts. However, Gaurav not only uploads workout-related stuff but also vlogs, life updates, and aviation-related posts that speak of his diversified interests. From fitness tips to what it is like to be a pilot for the day, Gaurav Taneja has everything.
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6. Varun Aditya
Followers: 3.7M
Topics: Photography, Wildlife, Art
Enjoy the sceneries of the world with Varun, the Indian wildlife photographer and environmentalist who has won worldwide recognition. He has been awarded by National Geographic and has been an ambassador for Sony, and through that, he has proven with his talent and passion for photography. Varun also likes to talk about his passion for cars and other vehicles, even though his primary emphasis has always been his breathtaking photos of nature and animals.
7. Aaditya D. Sawant
Followers: 2.0M
Topics: Gaming, Streaming, Esports
A gamer in need of serious inspiration? One of the most popular gamers and broadcasters in India, Aaditya has over 12 million followers on many platforms. However, his real online career began when PubG Mobile came to life. He has now been awarded several gaming accolades, partnered with brand names such as Gillette, HP, and ESPL, and is here today. If you are a confirmed gamer or just entering the world of gaming, Aaditya certainly is a name to look out for.
8. Kritika Khurana Chhabra
Followers: 1.9M
Topics: Beauty, Lifestyle
Since 2013, Kritika Khurana Chhabra, also known as That Boho Girl, has worked as a social media influencer, travel blogger, and fashion and beauty content provider.
Her OOTDs and fashion tutorials earned her much love among her followers as they appreciate her style in easy-to-understand ways. However, Kritika isn’t just another social media influencer. Instead, she is a collaborator for international brands. She is a true fashion and beauty guru who has collaborated with companies like Cream Belle, Tarte, Tim Hortons, L’Oreal, and many more.
9. Dolly Singh
Followers: 1.6M
Topics: Comedy, Entertainment
Dolly Singh, one of the funniest Indian social media stars, will make you laugh! Her humorous vlogs and sketches have taken over YouTube since she started making amusing vines. You probably did not know that she is also a postgraduate in fashion management from LSR University—that’s because her Insta is all about posts on fashion, beauty, and lifestyle, besides collaborating with brands like Maybelline and Olay. Dolly’s star power is simply unreal!
10. Akash Thapa
Followers: 1.5M
Topics: Dance, Entertainment, Fashion
After reaching the Super Dancer 2 finals, the amazing dancer from Dehradun, India, made headlines. He is an entrepreneur and one of the most popular Instagram influencers in India.
Follow him for a serious dose of inspiration and creativity! His feed is full of epic dance videos, TV moments, fashion content, and even his very own unisex clothing line.
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11. Masoom Minawala Mehta
Followers: 1.3M
Topics: Fashion, Luxury
Say hello to Masoom, an Indian Instagram influencer living and breathes elegance and luxury. This fashion superstar has been producing material for more than 10 years, influencing India’s influencer culture and making waves on a global scale. She takes pride in her partnerships with more than 500 companies, including Hermes, Louis Vuitton, and Bulgari. Her Insta is pretty much a dreamy runway of all things high-end fashion and style inspo you just can’t miss!
12. Saransh Goila
Followers: 1.3M
Topics: Cooking, Food, Indian Cuisine
Saransh, the greatest influencer in India, is essentially a content developer, author, traveller, and chef all at once! In addition to founding the renowned Goila Butter Chicken restaurant in Mumbai and winning the Food Food Maha Challenge, this legend also wrote: “India on my Platter.” These mouthwatering meals, which range from cosmopolitan fare to real Indian cuisine, are included in all of his social media posts. You won’t be able to resist his culinary wizardry, I promise!
13. Praveen Bhat
Followers: 1.2M
Topics: Photography, Art
Smile for Praveen Bhat—a professional photographer in Delhi, India. He has worked with many of the prominent celebrities and models in the country, and shot many magazine and billboard covers. In terms of fashion and luxury shoots, his skills are the best. He shares behind-the-scenes photos of himself at work, photography advice, model poses, and camera suggestions with his fans on his Instagram account.
14. Aakriti Rana
Followers: 1.0M
Topics: Travel, Fashion, Lifestyle
If you are into a clean, bright, and feel-good vibe, you really must check out Aakriti Rana, one of the top Instagram influencers in India. This stylist, model, and fashion blogger critiques everything from clothes to makeup to cuisine. She has collaborated with well-known brands including Colgate, Daniel Wellington, and Buds and Berries and shares gorgeous travel photos.
15. Deeba Rajpal
Followers: 836K
Topics: Baking, Food
Deeba Rajpal is the baking wizard and one of the most distinct social media influencers from India you need to see on your feed! The complete kitchen wizard is the author of a cookbook called ‘Baking for Kids’ and a baker, food stylist, and blogger producing sweet and savory masterpieces. Her Insta’s your foodie paradise with over 836K followers drooling over her recipes. The best part is that she’s associated with some big brands including Oreo, Dairy Milk, and Dreamery.
16. Malvika Sitlani Aryan
Followers: 713K
Topics: Beauty, Skincare
She has more than a million Instagram and YouTube followers, and she has collaborated with well-known companies like L’Oreal, Maybelline, and Estee Lauder thus far. Her following is captivated by her material, which includes skincare advice, haircare techniques, and beauty demonstrations. She is also the co-founder of her very own beauty brand, Masic Beauty, with fellow influencer Veronica Bahl.
17. Riddhi Deorah
Followers: 670K
Topics: Parenting, Family
Still struggling with parenting woes? From diaper changes to taking your baby along? Worry no more! The Indian influencer on Instagram, Riddhi Deorah, has got you covered. One such great influencer who started off as a parenting coach and created the Easy Parenting Hub here to share some amazing tips and hacks in English as well as Hindi for helping parents live happy, holistic lives. And to add to that, she is an author and has collaborated with popular lifestyle brands along with her little one.
18. Namrata Purohit
Followers: 528K
Topics: Fitness, Health
Possibly one of the most amazing Instagram influencers India has ever seen is Namrata Purohit! She is an author, entrepreneur, sports nutritionist, and the fierce creator of The Pilates Studio Mumbai. She has more than 520K Instagram followers and is always posting amazing Pilates stretches, training routines, and amazing advice on body pain and food.
You would be missing out on some major fitness inspo if you’re not following her yet!
19. Gurpreet Singh
Followers: 142K
Topics: Dance, Entertainment
One of India’s leading influences, Gurpreet Singh, has incredible dancing abilities. His films may leave one in amazement. He is well-known for incorporating animation, illusion, and robotics into his dancing performances on YouTube and Instagram. It’s little wonder that Logitech reached out to him for a collaboration to add some serious style to their POP Keys and POP Mouse launch. Gurpreet is truly something exceptional if you haven’t checked it out yet!
20. Harshleen Jhans
Followers: 19.6K
Topics: Makeup, Special Effects
The Indian makeup artist is killing it right now. She’s so lit that even Netflix India slid into her DM to collaborate on promo for hits like Stranger Things and Spiderman: Into the Multiverse. Not surprisingly, given her incredible transformations into She-Hulk and the Queen of Hearts, she was named one of India’s 25 Under 25 Instagrammers in 2021.
If you aren’t following her yet, then what is wrong with you?
21. Kusha Kapila
- Followers: Over 3 million on Instagram.
- Topics: Comedy, fashion, fictional characters like “Billi Maasi,” and lifestyle content
Kusha Kapila no no Billi Maasi is what she is. This 31-year-old Instagram sensation was a content writer at first. She works as a fashion editor for iDiva.
Kusha Kapila
is now ruling Instagram with her hilarious yet so powerful videos. She has created her fictional character “Billi Maasi” and the character soon became viral showing her in the limelight.
Initially, Kapila wanted to become a journalist. She joined Indira Prashta college for women to pursue English literature and then she joined NIFT to complete her Bachelors in Designing. She first wanted to become a journalist, she then joined theatre and did street plays. On Instagram, she also portrayed many other characters like Nayana, but her Billi Maasi is the one which gave her fame and recognition.
22. Dolly Singh
- Followers: Over 1.5 million on Instagram.
- Topics: Comedy sketches, fashion, and relatable everyday humor
A fashion blogger, social media content creator, and social media influencer Dolly Singh is absolutely an Instagram sensation. She is famous for her fictional character “Raju ki Mummy” on her YouTube channel. This 27-year-old Instagram influencer is killing it on social media.
She got her fame because of her funny, quirky videos that never failed to make us crack a laugh. She is a famous content developer in iDiva. Her videos on fashion trends are always top-notch. She also started her own fashion blog “Spill the Sass” back in her college days.
23. Prajakta Kholi
- Followers: Over 7 million on Instagram and 6.9 million on YouTube.
- Topics: Comedy, daily life vlogs, and motivational content
More than Prajakta Koli, we used to know her as Mostlysane. This 27-year-old social media influencer is famous for her funny videos on youtube. She started her career at the age of 15 as a theatre artist.
Her videos are mostly relatable and observational comedy based on daily life. She started her journey as an anchor and theatre artist then she went on to a radio station. But her journey to the radio station ended with a sad note because it didn’t work out well and the radio station went off-air. But then when she opened her youtube channel after convincing her parents, it became a big hit and she is now doing amazing works as an influencer and also as a YouTuber.
24. Ranveer Allahbadia
- Followers: Over 2 million on Instagram and 5 million on YouTube.
- Topics: Fitness, entrepreneurship, self-improvement, and podcasting
The beer biceps who is a social media influencer as well as an entrepreneur is all about fitness, motivation, yoga. Hailing from a doctor family, he chose Engineer as his career. But during his final year, he was determined that he couldn’t do anything in Engineering, so he joined various internships to get to know his interest.
Ranveer was a chubby kid and he underwent 3 surgeries. He joined a gym to make him fit. And that’s when he got an idea to start a gym with his coach. One investor told him to do some social media marketing so that they will get big opportunities.
That’s when Ranveer started a youtube channel named Beer Biceps to answer fitness-related questions. And then the rest is history. Now he is hosting a podcast with various personalities of the society named “TheRanveerShow ”. He is definitely an inspiration. Choosing Engineering was quite a bold decision for him, being a person who belongs to a family of doctors.
25. Mithila Palkar
- Followers: Over 3 million on Instagram.
- Topics: Acting, lifestyle, and inspiring youth stories
Mithila Palkar, a chirpy young girl who is known for her character Kaavya in little things is an actor, influencer, and much more. Although her journey was not that difficult, she still faced some obstacles on her journey which is so common for every Indian girl hailing from a small town.
The nerd Mithila took active participation in her scroll activities. She joined theatres at the age of 12 and she said that “Theatre is her first love”. If I say a simple song can change one’s fate overnight, would you believe me? But in Mithila Palkar’s life, her song “Hi Chal Turu Turu” changed her whole life overnight. That’s where Mithila Palkar came into the limelight. That’s when this curly girl’s life started to hit the peak of stardom and she started doing acting and influencing.
26. Rohan Joshi
- Followers: Over 400K on Instagram.
- Topics: Comedy, writing, and stand-up performances.
Rohan Joshi is honored with amazing skills and talents. In a nutshell, Joshi is a multi-talented young man. Social media influencer, stand-up comedian, actor, television performer, writer, and performer. Before entering into social media Rohan was a journalist. She worked at two reputed news forums of India, that is CNBC and Times Now.
He currently has 400K+ Instagram followers. He also wrote many Filmfare awards and worked as a comedian in All India Bakchod.
27. Kenny Sebastian
- Followers: Over 1.4 million on Instagram and 2 million on YouTube.
- Topics: Stand-up comedy, music, and filmmaking
Kenny Sebastian is someone who is born for comedy. He is a standup comedian and musician, adding to that he is also a filmmaker. This social media influencer’s video is all you need to relax on a stressful night. Sebastian initially made songs from tweets and that gave him the initial popularity.
Now he is very popular. But in his early days, people warned him that Comedy is a bubble. Despite everyone’s warning, he took comedy as his profession, and now he is killing it on every platform. He initially posted some of his clips of standup comedy but then later he dropped one-hour solos on Netflix and Amazon Prime.
If you want to laugh out loud and also if you want to drown in the music, Kenny is all you need. You can just visit his videos to release your stress.
28. Kanan Gill
- Followers: Over 800K on Instagram.
- Topics: Stand-up comedy, acting, and movie reviews
This standup comedian is not only a comedian but also an actor. He has this special power that never fails to crack you up. He has a YouTube channel in the name of “Pretentious Movie Reviews” where he and another fellow stand-up comedian Biswa Kalyan Rath review movies. Behind the Youtube Comedy hunt, he is also one of the members along with many other personalities. He also co-hosted the 2017 Youtube FanFest.
Initially, he started out as a software engineer. Meanwhile, he participated and won in Bangalore Punch Line and Comedy Store in Mumbai. He then after 3 years of working as a software engineer he quit his job to make his comedy a career.
Gill also worked in the comedy show The Living Room on Comedy Central. He also launched his special show keep it real on Amazon Prime.
29. Bhuvan Bam
- Followers: Over 16 million on Instagram and 25 million on YouTube.
- Topics: Comedy, music, and character sketches
Bhuvan Avnindra Shankar bam is an Indian stand-up comedian, singer, writer, songwriter, and also YouTuber. Initially, Bham didn’t use any high-quality costly camera to shoot his video. He just used his mobile phone’s front camera to shoot his video and uploaded it on Facebook then he moved to youtube.
He started his social media career by uploading a video where he criticized a news reporter who asked ridiculous questions to a mom who lost her son due to the Kashmir floods. Then the video took a toll on his life and changed his entire life. The viral video is the starting point of his social media career.
30. Srishti Dixit
- Followers: Over 800K on Instagram.
- Topics: Comedy, relatable content, and lifestyle
Shrishti Dixit, one of the most popular social media influencers who are a YouTuber and also a content writer. Initially, after completing her graduation Srishti worked as a journalist for Bollywood Life. Then she started to work as a Bollywood content writer at Buzzfeed. Eventually, she started featuring in the videos of Buzzfeed.
Later she was featured in many videos including “If people acted like Geet from Jab We Met”, “If you were Crime Master Gogo”, “If real life was like Big Boss”. Srishti gained popularity for her act in the video titled “If you acted like Poo in real life”.
31. Abish Mathew
- Followers: Over 500K on Instagram.
- Topics: Comedy, talk shows, and podcasting
Abish Mathew is an Indian standup comedian and also YouTuber. Initially Abish started his career as a Radio Jockey in Red FM and later he took up comedy as a career. He hosted a comedy talk show titled “Son of Abish” which featured many personalities.
Apart from “Son of Abish”, Mathew also hosted a comedy analysis series called “Journey of a Joke”. He also released his specials in the Amazon Prime video named “Whoop”.
Conclusion
Social media influencers play an extremely crucial role in setting trends and opinions at such a crucial time for consumer behaviour in India. Most of the comedic and entertaining influencers have gone on to create empires with their passion for creating content, be it fashion and fitness to beauty. As listed above, these 20 Indian social media influencers epitomize the diversity of India’s quickly changing social media landscape.
In a world where everything from studies to business going digital, social media is the place where everyone is. That’s why businessmen, brand owners are using social media platforms to grow themselves and their brands. The brand is using strong influencers to market its product
Many people underestimate the power of social media. There are many people who made social media influencing as a career and they made it their life. Social media is literally a playground and brands are playing with that with the help of social media influencers.
Brands understand that customers are now smarter than ever and they are buying products only from the one whom they trust. And that’s why brands are smartly using social media to influence people with the help of social media influencers. Hope the article helps you.
