Influencers play a critical role in the world of business. They generate content that is intriguing to binge-watch for their viewers. But how do they play a vital role in the business world? A business needs promotion and advertising. And influencers help in promoting and advertising the product. They have a huge audience on youtube and all other social media. When they create new content that is immersing and influencing, they gain many views, likes, and hearts. Since they already have tons of audiences, the brands get attracted to them and use them as their promotional tool. Brands create a marketing campaign with social media influencers to get their product endorsed.
These influencers promote products according to their niche. Fashion vloggers promote fashion-related products because they are already having an audience who are curious about fashion. Sports influencers, fitness influencers, etc., promote according to their niche. Mega influencers get promotion mail daily but those who just started in their social media tend to suffer at first. They won’t get their audience straight and business mails often. They should create multiple strategies to get into the hearts of the audience and brains of the brand owners to earn money as well as to earn hearts. In this article, you will get to know what are the types of videos, content, and vlogs influencers should create to reach the right.
Content Coverage: How-to videos, Haul videos, Unboxing videos, Vlogs, testimonials, Challenges, BTS videos, Live, Interactive question and answer session, Promotion videos and events, Conclusion
How-to videos:
How-to videos are most common on youtube. This is a small tutorial or guide on how to create or use that product to get the result. The audience or viewers use the same product and technique to create the product or use the product.
This is suitable for food-based influencers and brands or fitness-based influencers and brands or beauty-based influencers and brands or fashion-based influencers and brands. Those influences who create engaging, interesting, and influencing contents attract the eyes of brands and the likes of the audience.
Food-based influencers create tutorials on how to create a particular food. When the audience loves the content they reach their video again and again. This creates a higher engagement rate and brand collaboration. Food bloggers create detailed videos on how to cook that particular dish with available ingredients. Nowadays youngsters are cooking foods with the help of such videos and this creates higher engagement.
The same applies to beauty vloggers, fashion vloggers. They do videos on how to wear normal clothes in a trendy way and how to clear acne, pigmentation, dark circles, etc., They won’t create content solely to promote and advertising, they also create it according to their audience’s interest. Those influencers who create vlogs just for money won’t attract the hearts of their audience.
Haul videos:
Haul videos are the influencers who share their reviews and opinions about a particular product. These are also common in lifestyle videos, that is the fashion and beauty niche. The influencers buy a collection of dresses or cosmetics from a shop or online which are moderately low to give their opinion about the brand.
They often get products on offer or combo packs or from discounts. This type of video gets higher engagement rates since the audience wants to know the testimonials of the product. This will not only allow people to determine which products to buy but also helps in brand growth.
The influencers create engaging videos on dresses, cosmetics, utensils, gym clothes, etc., to compare the products with competitors, and give people detailed opinions about the product without being biased.
Unboxing videos:
This is again the most popular video on youtube. The influencer unboxes the packed product which either they purchased or brands gifted them. People do these unboxings for new gadgets, toys, mobiles, laptops, etc., They make videos that show the detailed view of the product starting from the packaging to the product.
This creates a first impression of the brand among the audience. They give a detailed explanation about the product, its quality, it’s packaging, etc., to make the audience buy the product. This is an organic growth for brands and an engaging way to influence the customers for influencers.
For technical types of products, people always want to know how it works before buying. So unboxing and showing them how it works helps in giving them the knowledge.
Vlogs:
Vlogs are the most entertaining and interesting content on youtube by influencers. They shoot their day in the life, morning routine, night routine, skincare routine, function routine, etc., videos to showcase their lifestyle and the way they use products and the way they live to their audience.
This type of video has a huge fanbase as people wanted to set a particular routine for themselves as well. Influencers also shoot while travelling and they upload it to show where they are and what they are doing. Sometimes travel vloggers, travel bloggers, and influencers get free stays for the promotion of hotels.
Testimonials:
This is the same as haul videos. Influencers try particular brand products and give their feedback through video on social media. They visit big restaurants and eat food and give their opinion about the hotels. They try various clothes from various brands and shops and give their opinion online. They also visit various hotels and stay there to promote the hotels among their audience. This gives a detailed view to the viewers and helps in improvising the brands from their competitors.
Challenges:
This is fun content created by influencers for their audience to binge-watch. They create funny challenges with their friends and upload them. It may be anything. A drawing challenge, a dance challenge, eating challenges, spicy food challenge, or anything that is fun and interesting.
People create many challenging kinds of videos nowadays for their audience. This will show the fun and witty side of you as well as the best video for viewers to binge-watch.
BTS videos:
Behind the scenes are funny and interesting to watch. That’s why many youtube channels based on cinema post more bloopers of a movie. They show how they practice and what funny incidents happened in their set, their crew, anything, and everything. They are indeed engaging and they attract a lot of audiences.
Influencers post BTS videos of their shootings, photoshoots, promotions, disturbances they faced while shooting, etc., This also creates a high audience.
Live:
When you ask any big influencers or vloggers how they engage their audience and how they grow a huge fan base, they will probably tell you about going live. This is one crucial thing you have to do. You just can’t shoot something and post it on social media. You should also engage with your audience and get to know them.
Live acts as an amazing engagement tool that helps in getting to know your audience better. You should at least live per month on your social media. You can simply lay on your bed and talk with your audience or show them where you are and what you are doing, etc.,
Interactive Q and A session:
This is also a fun but highly engaging one. All influencers and vloggers do this to let their audience know them. People ask various questions about them, their personal life, professional life, school days, college days, etc., and influencers answer them in a video. This helps the influencers grow.
Question and Answer session helps the influencers showcase what they did in their childhood, how they ended up in vlogging, what are their plans, likes and dislikes, et.,
Promotion videos and events:
We share images and texts with your audience and trigger them to visit the place. But just an image and text won’t always work. You have to show 360 degrees to your audience. If you are visiting an event or a plane, show them with a video or go live. This will allow your audience to watch and get to know the place or an event.
You can even promote products and places and hotels with this type of video. This will allow the audience to understand the in-depth of the product. You are creating a way for our audience to buy more quality products.
Final words
If you are a blogger who is just starting then you might scratch your head on what are the contents you should create and what can create a high engagement rate, etc., You don’t have to worry about thinking stuff. If you are starting you should be consistent and do more research. Consistency is the key. People will eventually notice you and your work. Always do more research. Don’t stop researching. Research about brands, audience, products. Watch more videos on your niche. Be consistent. You will eventually rise. People notice you and give attention only if you provide them with value. So always be sure of what you are giving.
