When the global pandemic started in the year 2020, the world faced huge challenges and changes. There are many people who have lost their jobs, lost their family members, lost breadwinners of their families. At the same time, there are many people who worked on themselves, who worked on self-improvement and did many productive things for them.
2020 was the year, internet users went to their peak, and the influence count increased. Many people started creating accounts on social media and posted many things that gained them followers, brand collaboration. It made them famous and financially independent. Seeing many of the creators on Instagram, youtube, at some point you might also get triggered to create stuff and post on social media in the thought of increasing followers and bank balance.
Although we mostly find it easy at the beginning, there are many doubts which a beginner influencer has and they need a guide to get started. Well, don’t worry then. We’ve got your back. This is your go-to guide for getting started as a social media influencer.
1. Select your niche
2. Create business account
3. Optimize your page
4. Follow and connect with big and small pages on your niche
5. Create and post relevant and unique content
6. Maintain consistency
7. Engage with your audience
8. Reach brands or let brands come to you for collaboration
Select your niche
This is the primary thing you have to do in your influencer journey. You have to pick what you are going to showcase to your people or audience. You can’t post general stuff if you are religiously influenced. You have to maintain a particular niche.
You can pick your niche according to your interest. You might be interested in cooking or traveling or fashion or gaming or sports or cinema or education or society. You can choose anything which interests you and which will motivate you to create new content consistently without getting tired.
1. Identify your interest and passion
2. Check out the new trends and also the past trends in your niche
3. Determine your competitor, check out their pages
4. Scale the profitability of your interested niche
5. Start your idea.
Create a Business account on Instagram:
You can create a normal account as well as a business account on Instagram. If you are going to start influencing your career then you need to open a business account. We all know that Instagram has various tools and features that help the creators achieve greater results. You need to use the tools and features of Instagram right.
If you have a business account, you can set your category on Instagram. The category is something that shows who you are, Artist or public figure or writer or creator or digital creator or anything like that.
You can also see the analytics and insights of your post if you have a business account. You can see how your post is attracting people, from where you get high reach, how people are sharing and saving your post. You can easily see the insights of your posts.
Optimize your page
You have to optimize your social media page. Simply creating the page and posting stuff won’t work. You need to optimize your Instagram, Facebook, Twitter, etc., to reach a greater audience.
Write an attractive bio. Your bio is the first impression of your page. You have to write about yourself or your interests in the bio section.
Then set a decent profile picture showing your face. If you are starting out as an influencer, people need to look at your face and they want to confirm that you are human not any bot or a fake account. So use a decent profile picture that defines your name.
Use hashtags to reach a wider audience. Create posts that are unique and attractive. People should automatically get used to your posts. You have to post accordingly.
Follow and connect with big and small pages on your niche
Now you created your account, optimized it and you also know what your niche is. Now the next step is to follow and connect with big and small pages in your niche.
Before you, there are many people who create content in your niche. If you are a travel influencer, follow accounts which are focusing on traveling. If You are a food blogger, then connect with pages that are posting stuff on food.
You can easily follow and connect with them by searching on the platform. Don’t just focus on connecting with big accounts. Also, follow many small accounts and medium accounts. You can easily talk with them but you won’t get to talk with a big influencer easily.
We can’t even complain about them. They are posting stuff on social media and have a huge audience. Some may be genuine and decent but some behave like total creeps and irritate them in their DMs. When you grow, you also should be careful about those creeps who are going to irritate you in your DMs. You don’t have to panic or be serious. Just block them or ignore them. If their atrocities cross the limit you can easily complain about them.
Create and post relevant and unique content
When you follow accounts in your niche, you will already have some basic ideas and inspiration to create posts. Don’t copy them, that will create copyright issues. Just get some inspiration from them and use your innovation and creativity to post unique and attractive posts on your social media.
You have to focus on the aesthetics of your page. When any leads or brands look at your page, your page should be attractive and decent. Overuse of colors and fonts can make your page stuffed and it won’t look appropriate. So use proper and light colors. Don’t use vibrant colors often. Use it when you need it.
Just don’t post photos, now there are many features available on Instagram and Facebook. You can post reels, carousels, videos, igtv, etc., You can even create a guide. Reels are the easiest and fastest way to grow your page.
Daily, put 3 to 4 stories on your Instagram page. Post humor stuff, your daily activity, your food, your book, or whatever. You can go live to meet your audience. You can make them ask questions and you answer them so that you will engage with a lot of your audience.
Maintain consistency
You know many influencers fail in the start because of the lack of consistency. Consistency is the key to growth. For your followers and brands and audience to reach you and get to know your brand you must be consistent. If you fail in consistency you will lose.
You should maintain consistency in posting content, stories, lives, etc., You can’t behave like a ghost. You will lose your followers when they feel that you don’t post regularly.
Even if you are stuck in something or if you want a break, you should already mention the reason to your audience and you can take some break from social media. So in a nutshell, maintain consistency.
Engage with your audience
Engagement is very important to interact with your audience. When you just post stuff and come out from social media, you won’t get followers or you won’t get any leads. After posting stuff, you need to be active on social media for at least 30 minutes. You have to see the insights, react to comments, share your post.
Weekly you have to show yourself to your audience. To engage with your audience you can use Instagram live as a tool. Sit somewhere and talk freely with your audience, answer their questions, ask them questions, get to know each other.
Use polls to get to know the opinion of your assurance. You can use polls simply for selecting any dress to buy or selecting your next book to read. This is a simple engagement technique that you can use to engage with your customers.
Reach brands or let brands come to you for collaboration
Now you created everything which a beginner should do in the journey of influencing. Now what’s next is to connect with brands. If you want to earn bucks, you have to connect with brands. Or let brands connect with you.
Promote products that your audience will love. Promote services. Collaborate with pages and brands. You can get the mail id of big brands from their site. Write a pitch to them. Be persuasive. Tell them what unique ideas you have to promote their product. Reach to many brands. At first, you will get a rejection, but later when your page starts to grow, you will get business mails in your inbox.
Final Thoughts
Also, don’t promote everything. Promote things that can help your audience and your page. At first, you will be stuck in your journey. But don’t worry, when you follow the right strategy and the right plan, you will easily grow. Don’t let any difficulties hide your influencer dream. You will face many issues. It will affect mentally, and emotionally. But don’t let that hide your path. Hope the article helps.
