What is viral marketing? How does viral marketing work? Some examples of viral marketing, and much more about it? Without much delay let us get into it through the article.
What is Viral Marketing?
A Simple Definition of Viral marketing is a marketing technique where a message or content is spread rapidly through online networks and communities. And more usually through social media platforms.
- The goal of viral marketing is to create content that is so compelling and shareable that people naturally pass it on to others, thus increasing its reach and impact.
- Viral Marketing can be achieved through various tactics such as creating interesting or humorous videos, using emotional triggers, or leveraging existing social networks to spread the message.
- The success of a viral marketing campaign is largely dependent on the ability to create content that resonates with people and encourages them to share it with their friends, family, and followers.
- The main aim of viral marketing is to reach a large audience in a very short period of time with less marketing effort or cost.
How does Viral Marketing Work?
The basic principle of working of Viral marketing is, it creates content or a message that is so compelling and shareable that people naturally pass it on to others through their social networks. This can include videos, articles, images, or any other type of content that can be shared online. The goal of viral marketing is to reach a large audience in a short period of time, with minimal effort or cost. Thus, by relying on the power of word of mouth and social sharing.
To achieve this, viral marketing campaigns often use tactics such as creating interesting or humorous content, using emotional triggers, or leveraging existing social networks. The success of a viral marketing campaign depends on the ability to create content that resonates with people and encourages them to share it with others. By doing so, the message or content can spread rapidly and reach a large audience, thus increasing its impact and reach.
Some Examples of Viral Marketing
- The Ice Bucket Challenge:
In 2014, the ALS Association launched a viral marketing campaign called the Ice Bucket Challenge. Where participants filmed themselves pouring a bucket of ice water over their heads and challenged others to do the same. The campaign raised awareness for ALS and helped raise millions of dollars for research.
- TikTok Dance Challenges:
TikTok has been a platform for many viral dance challenges. Where users create and share videos of themselves performing popular dances. These challenges often go viral and encourage others to participate, creating a cycle of sharing and engagement.
- The Mannequin Challenge:
In 2016, the Mannequin Challenge went viral, where groups would freeze like mannequins while a video was recorded. The challenge spread quickly across social media and even involved celebrities and sports teams.
Advantages of Viral Marketing
- Low Cost: Compared to traditional marketing methods, viral marketing can be much less expensive. By relying on word of mouth and social sharing, companies can save money on advertising. And can reach a large scale of audience with minimal effort.
- Broad Reach: The biggest advantage of viral marketing is its ability to reach a large audience in a short period of time.
- Increased Engagement: Viral marketing often generates high levels of engagement. As people are more likely to share and participate in campaigns that are interesting, memorable, or emotionally resonant.
- Boosts Brand Awareness: Viral marketing can help increase brand awareness by quickly spreading the message to a large audience. This can help establish the brand in the minds of consumers and create a strong online presence.
Frequently Asked Questions:
1. Who invented viral marketing?
Steve Jurvetson invented Viral Marketing
2. What are the types of viral marketing?
There are two types of Viral marketing campaigns namely: Organic and Amplified campaigns.
